Bike subscription service operating across 8 European markets
Swapfiets operates a subscription-based bike and e-bike rental network with over 280,000 members across Europe. The company is replacing SAP S/4HANA and building internal data infrastructure (Snowflake, dbt, ThoughtSpot, Looker) while tackling data governance and literacy as core operational challenges. Heavy hiring velocity weighted toward marketing and operations roles suggests aggressive member acquisition and fulfillment scaling.
Notable leadership hires: Store & Field Lead
Swapfiets is a bike-as-a-service platform founded in 2014, offering monthly subscription access to bicycles and e-bikes across the Netherlands, Germany, Belgium, Denmark, France, Spain, Austria, and the UK. Members receive on-demand repair or swap service within 10 minutes at physical store locations at no additional cost. The company operates as a B Corp with 1,001–5,000 employees, headquartered in Amsterdam. Current operational focus includes expanding the membership base, meeting retail and field budget constraints, and maintaining service speed and reliability across distributed locations.
The stack spans analytics (Snowflake, dbt, ThoughtSpot, Tableau, Looker), development (Python, SQL, GitHub, PyCharm), and marketing (Meta, Google Ads, TikTok, Instagram). The company is migrating away from SAP S/4HANA.
Swapfiets serves over 280,000 members across 8 European markets, with current strategy focused on expanding the membership base.
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