Locauto Tech Stack

Italian car rental network digitizing operations and cross-sell

Consumer Goods Rental Milano, Italia 201–500 employees Founded 1979 Privately Held

Locauto operates Italy's largest car and commercial-vehicle rental network with 100+ locations across airports, train stations, and cities. The tech stack is entirely consumer-facing and office-productivity tools (Microsoft, Google, Adobe suite) — no backend infrastructure, APIs, or data platforms visible — suggesting operational maturity in a traditional rental model rather than tech-first architecture. Active projects cluster around digital transformation (finance automation, internal controls), cross-selling, and fleet optimization, while hiring accelerates in sales and revenue roles, indicating a push to grow booking velocity and upsell depth.

Tech Stack 10 technologies

Core StackAdobe Illustrator Adobe Premiere Pro Power Query Microsoft Office Google Workspace Photoshop InDesign Excel Excel Power Pivot

What Locauto Is Building

◆Challenges

Strengthening long term rental division
Improving cross-selling opportunities
Optimizing pipeline management
Vehicle downtime reduction
Maintenance turnaround time
Fleet availability assurance
Maximizing reliability
Efficiency of internal processes
Digital transformation of finance systems
Automation of finance systems

▲Active Projects

Pipeline management
Cross-selling initiatives
Ltr ecosystem process improvement
Branding and identity
Digital and print materials
Video making
Digital transformation and automation of finance systems
Implementation of internal controls
Launch of new short-term rental products
Design hybrid mobility solutions

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Sales

Finance

Marketing

Insurance

Ops

Revenue

Seniority

Junior

Mid

Intern

Senior

Manager

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About Locauto

Locauto is a privately held Italian car rental company founded in 1979 and now operating as the country's primary mobility provider. The group manages short-, medium-, and long-term rentals across a 100+ location network in partnership with Enterprise Holdings since 2013. The company has launched three digital products over the past decade: ELEFAST (full self-service app rental), SMART CHECK-IN (parking-lot contactless rental), and MYLOCAUTO FRIENDS (a multi-product loyalty program). Current operational focus spans fleet availability, maintenance turnaround, and the long-term rental segment, alongside efforts to deepen cross-sell and improve internal finance and process automation.

HeadquartersMilano, Italia

Company Size201–500 employees

Founded1979

Hiring MarketsItaly

Frequently Asked Questions

What is Locauto's technology stack?

Microsoft Office, Google Workspace, and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro). No enterprise data platforms, APIs, or backend infrastructure in the visible stack.

What products does Locauto offer?

Short-, medium-, and long-term car and commercial-vehicle rentals. Digital offerings include ELEFAST (app-based self-service), SMART CHECK-IN (parking-lot rental), and MYLOCAUTO FRIENDS (loyalty program launched 2023).