Supertails Tech Stack

Pet care marketplace with clinic network and analytics-driven growth

Consumer Services Bengaluru 51–200 employees Founded 2021 Privately Held

Supertails operates a dual-model pet business: an online store (food, fashion, supplies) and three physical veterinary clinics in Bengaluru. The tech stack reveals a company wrestling with unit economics—heavy investment in analytics (Power BI, Tableau, BigQuery, dbt, Amplitude, Mixpanel) paired with active projects around fulfillment cost optimization, revenue leakage detection, and pricing engines. Hiring is accelerating across finance, marketing, and product, suggesting operational scaling bottlenecks rather than pure growth.

Tech Stack 26 technologies

Core StackPower BI Tableau Python BigQuery Looker Amplitude Mixpanel dbt Apache Airflow AutoCAD Revit Google Ads Meta Ads Freshdesk Excel Google Sheets SQL Google Analytics 4 Microsoft Project Zoho Projects Google Search Google Shopping YouTube Google Merchant Center Meta Pixel Freshsales

AdoptingPower BI Tableau Google Sheets

What Supertails Is Building

◆Challenges

Fulfilment cost optimisation
Expanding offline healthcare footprint
Improving product discovery
Large monthly budgets
Revenue leakages
Commission leakage
Delivery fee leakage
Cost and spend governance
Identifying drop-offs
Optimizing commercial decisions

▲Active Projects

Finance ops dashboard automation
Profitability framework for tentpole campaigns
Discovery funnel
Scaling paid acquisition engine
Experimentation playground
Automated dashboards for revenue leakages
Control improvement sops and alerts
Conversion optimization
Pricing engines and demand forecasting inputs
Pet clinic expansions in bangalore

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Finance

Marketing

Product

Construction

Operations

Ops

Sales

Seniority

Mid

Intern

Manager

Senior

Junior

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About Supertails

Supertails is a pet care platform founded in 2021, operating from Bengaluru with 51–200 employees. The business spans an e-commerce store (pet food, supplies, fashion) and three Fear-Free certified veterinary clinics in Bengaluru. Community reach spans over 400,000 registered pet parents. The company is privately held and currently hiring across finance, marketing, and product teams in India, with active focus on clinic expansion, paid acquisition scaling, and operational efficiency.

HeadquartersBengaluru

Company Size51–200 employees

Founded2021

Hiring MarketsIndia

Frequently Asked Questions

What analytics tools does Supertails use?

Power BI, Tableau, Looker, Google Analytics 4, Amplitude, Mixpanel, and BigQuery for data warehousing. Recently adopting Power BI and Tableau, with dbt and Apache Airflow for pipeline automation.

Where is Supertails headquartered?

Bengaluru, India. The company operates three veterinary clinics in the city and is actively hiring for clinic expansion projects in Bengaluru.