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SuperBike Factory Tech Stack

Europe's largest used motorbike marketplace with financing and multi-site retail operations

Motor Vehicle Manufacturing Macclesfield, Cheshire 201–500 employees Founded 2010 Privately Held

SuperBike Factory operates a multi-channel used motorbike business spanning retail showrooms, ecommerce, and in-house financing—anchored by a Microsoft + AWS + Redshift + dbt analytics stack. The 30-person hiring push (heavily weighted toward sales and ops) against pain points around repair efficiency, inventory optimization, and multi-site HR coordination suggests the company is scaling fulfillment and service delivery faster than internal ops maturity. Active projects in pricing forecasts and inventory analysis indicate data infrastructure is being used to handle volume growth rather than strategic competitive advantage.

Tech Stack 12 technologies

Core StackTableau AWS Redshift AWS Glue dbt Microsoft Office Word Excel Teams Outlook Microsoft 365 SQL

What SuperBike Factory Is Building

Challenges

  • Scaling team for rising volumes
  • Meeting repair efficiency metrics
  • Maintaining repair accuracy rate
  • Ensuring compliance with gdpr
  • Scaling operations to meet rising demand
  • Managing a busy sales pipeline
  • Fast-paced target-driven environment
  • Maintaining workshop cleanliness
  • Managing hr across multiple retail sites
  • Operational efficiency across parts and service department

Active Projects

  • Employee engagement, wellbeing, and inclusion initiatives
  • Recruitment process
  • Pricing forecast development
  • Inventory optimisation analysis
  • End-to-end sales process
  • Finance solutions structuring
  • Supplier relationship management

Hiring Activity

Accelerating30 roles · 30 in 30d

Department

Sales
10
Ops
4
Workshop
4
Workshop
3
Logistics
3
Manufacturing
2
Support
2
Data
1

Seniority

Mid
22
Junior
7
Senior
2
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About SuperBike Factory

SuperBike Factory is a UK-based motorbike retailer and financier founded in 2010, now operating four showroom locations (Macclesfield, Donington Park, West Yorkshire, Bristol, and Milton Keynes) alongside an ecommerce accessory store and a direct-to-door delivery network. The company buys and sells used and electric motorbikes, and acts as a finance broker connecting retail customers to over 500 UK lending partners. Revenue streams include retail vehicle sales, accessories distribution, and finance facilitation fees. With 201–500 employees across retail, workshop, logistics, and support functions, SuperBike Factory operates a vertically integrated supply chain from acquisition through aftersales service.

HeadquartersMacclesfield, Cheshire
Company Size201–500 employees
Founded2010
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is SuperBike Factory's tech stack?

Microsoft 365 suite (Office, Teams, Outlook), AWS (Redshift, Glue), SQL, dbt, and Tableau for analytics and business intelligence.

Where are SuperBike Factory's locations?

Four UK retail showrooms: Macclesfield (HQ, Cheshire), Donington Park, West Yorkshire (formerly Ritebike), Bristol, and Milton Keynes; plus ecommerce and delivery operations nationwide.

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