Suntory Beverage & Food Health Enrichment Tech Stack

FMCG beverage and health drink manufacturer operating across APAC

Food and Beverage Services Bangkok, Bangkok 1,001–5,000 employees Privately Held

Suntory Beverage & Food Health Enrichment is a beverage and functional food unit formed in July 2025 through a regional consolidation, operating across Thailand, Taiwan, Malaysia, Singapore, Philippines, Australia, and China with 1,200+ employees. The tech stack reveals a finance and analytics-first operation: Power BI, Salesforce, SAP, NielsenIQ, and Python/SQL for forecasting (Prophet, ARIMA, scikit-learn). Active hiring is concentrated in sales and marketing (23 of 41 roles) alongside a push into data capabilities, while pain points center on rebate accuracy, pricing optimization, and media ROI — signals of a company scaling revenue operations and supply-chain efficiency in a competitive FMCG market.

Tech Stack 19 technologies

Core StackPower BI Salesforce SAP Python scikit-learn Tableau NielsenIQ Meta TikTok Excel PowerPoint Microsoft Office SAP IBP SQL Prophet ARIMA Word Outlook

What Suntory Beverage & Food Health Enrichment Is Building

◆Challenges

Improving rebate forecast accuracy
Streamlining rebate process
Optimizing inventory replenishment
Cost efficiency
Seamless media operations
Optimizing pricing and promotions
Optimizing media investments
Achieving roas targets
Improving customer sentiment
Sales target achievement

▲Active Projects

Rgm initiatives
Annual budgeting and rolling forecast for g&a control
Media strategy for marketplace and .com channels
Annual trading terms negotiations and joint business plan
New product development regulatory support
Integrated media strategy for brand funnel
Develop performance dashboards for rgm levers
Perfect store guideline development
Consumer journey design for health enrichment
Month-end closing support

Hiring Activity

Accelerating40 roles · 35 in 30d

Department

Sales

Marketing

Finance

Data

Manufacturing

Engineering

Legal

Seniority

Senior

Manager

Mid

Junior

Intern

Director

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About Suntory Beverage & Food Health Enrichment

SBFHE manufactures and distributes beverages and health-enriched food products across the Asia-Pacific region under brands including BRAND'S, Ribena, Lucozade, and BOSS Coffee. The business unit was established in July 2025 by integrating Suntory Beverage and Food Thailand with Suntory Beverage and Food Cluster Asia, consolidating operations across seven markets. The organization operates across three geographic clusters with an operational footprint spanning manufacturing, sales, marketing, finance, and supply-chain teams. Current strategic priorities include expanding the health enrichment product category, optimizing media spend and promotions, and strengthening regulatory and supply-chain capabilities.

HeadquartersBangkok, Bangkok

Company Size1,001–5,000 employees

Hiring MarketsTaiwan, Thailand, Malaysia, Singapore, Philippines, Australia, China

Frequently Asked Questions

What tech stack does Suntory Beverage & Food Health Enrichment use?

The company uses Power BI and Tableau for analytics, Salesforce for CRM, SAP for ERP and supply-chain planning (SAP IBP), NielsenIQ for market data, and Python/SQL with forecasting libraries (Prophet, ARIMA, scikit-learn) for demand modeling. Meta and TikTok are integrated for media planning.

What is Suntory Beverage & Food Health Enrichment working on?

Active projects include revenue growth management initiatives, annual budgeting and forecasting, integrated media strategy optimization, new product development and regulatory support, pricing and promotion optimization, inventory replenishment, and performance dashboard development for RGM levers.