Sunlab Tech Stack

Performance marketing agency with in-house ad tech and affiliate scaling

Advertising Services Aschaffenburg, Bavaria 51–200 employees Founded 2011 Public Company

Sunlab operates a performance marketing agency built on proprietary feed and bid-management tools, working across SEA, SEO, paid social, and affiliate channels. The company's stack is tight around Google and Meta platforms with Looker Studio for reporting—typical for an agency—but the real differentiation is the in-house tech team building custom tools. Current hiring velocity is accelerating with 5 roles posted in the last 30 days, all in marketing but skewed senior/manager-level, suggesting either client wins that need hands or internal scaling of their affiliate and partner programs.

Tech Stack 12 technologies

Core StackGoogle Analytics Google Ads Meta Instagram Pinterest TikTok LinkedIn Looker Studio Meta Business Manager Google Sheets Google Tag Manager Google Analytics 4

What Sunlab Is Building

◆Challenges

Low performing campaigns
Expanding partner programs
Acquiring new affiliate partners
Poor roas
Schwankender roas, steigende cpcs und umkämpfte märkte
Fluctuating roas rates
Rising cpc costs
Competitive market conditions
Declining roas
Challenging markets

▲Active Projects

Expanding partner programs
Acquiring new affiliate partners
Developing new campaigns
Paid social strategy for thomann
Musikhaus thomann campaign optimization
Automation & ki integration
Strategic sea scaling
Automating ad testing
Scaling ad campaigns
Performance standards definition

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

Seniority

Senior

Manager

Mid

Lead

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About Sunlab

Sunlab GmbH is an independent performance marketing agency based in Aschaffenburg, Bavaria, founded in 2011. The company serves mid-market and enterprise clients across Europe with services spanning paid search, SEO, affiliate marketing, and social media performance marketing. A 50–200-person team supports this scope, backed by an in-house R&D department that builds proprietary tools for feed management and bid optimization—capabilities most agencies outsource. Recent project focus includes expanding affiliate partner networks, optimizing paid social campaigns (notably for a major music retailer), and scaling SEA operations while integrating automation and AI into ad-testing workflows.

HeadquartersAschaffenburg, Bavaria

Company Size51–200 employees

Founded2011

Hiring MarketsGermany

Frequently Asked Questions

What is Sunlab's tech stack?

Google Ads, Google Analytics 4, Meta platforms (Facebook, Instagram), Pinterest, TikTok, LinkedIn, Looker Studio for reporting, Google Tag Manager, and Google Sheets. The company also operates proprietary bid-management and feed-engine tools built in-house.

What countries does Sunlab hire in?

Currently hiring in Germany only, despite international client base and European market focus.