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Company profile

Strava Tech Stack

Social fitness platform for tracking and sharing athletic activities

Software Development San Francisco, California 501–1,000 employees Privately Held

Strava runs a consumer subscription fitness platform built on AWS, Python, Java, Scala, Go and Ruby, and is now adopting Passkeys to tackle login success rates. The sharpest signal is in finance and legal: hiring around SOX-ready payroll controls, public company reporting standards and FP&A infrastructure points to active preparation for public-company readiness alongside engineering work on platform modernization.

Tech Stack 85 technologies

Core StackSlack Jira Okta Intune Workato Zapier AWS Python Java PHP NetSuite Oracle SAP Expensify Ruby Scala Go MySQL Notion Linear Jamf Okta Workflows Tray.io Boomi Azure GCP Google Apps Script Sage Intacct Navan Ramp+55 more
AdoptingPasskeys

What Strava Is BuildingChallenges and projects from their job posts

◆Challenges

  • Scaling finance toward public company readiness
  • Reducing subscription churn and improving feature adoption
  • Scaling social platform for growing athlete base
  • Modernizing critical platform services
  • Improving login success rates and secure access
  • Complex contracting challenges

▲Active Projects

  • SOX-ready payroll controls and public reporting standards
  • FP&A infrastructure and financial reporting systems
  • Subscription upsells: gifting, family plans, marathons
  • Sponsored challenge and vendor partnership agreements
  • Legal playbooks and training materials

Hiring Activity

Steady40 roles · 10 in 30d

Department

Engineering
12
Finance
6
Product
4
Data
3
Legal
3
Marketing
3
Design
2
Executive
2

Seniority

Senior
20
Staff
6
Manager
5
Director
4
Lead
3
Mid
2
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About Strava

Strava operates a social platform where athletes record, upload and share their workouts, with billions of activity uploads worldwide. The business monetizes through subscriptions, supported by seasonal promotions, gifting and family plans, and marathon-related upsells. It also handles sponsored challenges and vendor partnerships with brands. Strava is privately held, headquartered in San Francisco, California, with 501–1,000 employees and hiring in the United States and United Kingdom.

HeadquartersSan Francisco, California
Company Size501–1,000 employees
Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What tech stack does Strava use?

Strava's stack includes AWS, GCP and Azure, languages such as Python, Java, Scala, Go, Ruby and PHP, MySQL, plus Okta, Jira, Linear, Notion, Slack, and NetSuite and Sage Intacct for finance.

Is Strava preparing to go public?

Job posts reference public company readiness, SOX-ready payroll controls, public company reporting standards and FP&A infrastructure, indicating finance is being built to public-company standards.

Where is Strava headquartered?

Strava is headquartered in San Francisco, California, and hires in the United States and United Kingdom across engineering, finance, product, data, legal and marketing.

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How this profile is built

Strava's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.