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STRAUSS Tech Stack

Workwear and protective equipment manufacturer with in-house customization and e-commerce

Retail Apparel and Fashion Biebergemünd, Hessen 1,001–5,000 employees Founded 1948 Self-Owned

Strauss manufactures workwear, safety equipment, and footwear across 28 countries, with a €200m CI Factory near headquarters enabling custom branding at scale. The tech stack reveals a manufacturing-forward architecture: CAD, PLM, and logistics automation (Kafka, Flink, Kubernetes) sit alongside modern web services (.NET, React, Angular). Hiring is decelerating but weighted toward junior engineers and sales roles, while pain points cluster around e-commerce security, warehouse automation, and data pipeline maturity—indicating active modernization of legacy operational systems.

Tech Stack 43 technologies

AdoptingKubernetes

What STRAUSS Is Building

Challenges

  • Digitalizing operational workflows
  • Improving systems and processes
  • Quality compliance
  • Product development optimization
  • Digitalizing operational processes
  • Enhancing inhouse warehouse management system
  • Vulnerability analysis of e-commerce applications
  • Continuous security improvement of online shops
  • Introducing decentralized data mesh
  • Implementing etl processes

Active Projects

  • Prototype development to market readiness
  • International email marketing activities
  • Ci/cd pipeline development
  • Email address base expansion
  • Software product conception for webshop, business tools, warenwirtschaft
  • Technical implementation with design partners
  • Trims and packaging development
  • Developing innovative web solutions
  • Enhancing inhouse warehouse management system modules
  • International online marketing campaigns

Hiring Activity

Decelerating55 roles · 8 in 30d

Department

Sales
12
Engineering
10
Ops
6
Product
6
Marketing
5
Support
4
Education
2
Data
1

Seniority

Junior
20
Mid
16
Intern
8
Senior
5
Manager
2
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About STRAUSS

Engelbert Strauss is a family-owned workwear and protective equipment manufacturer employing 1,600 people from headquarters in Biebergemünd, Hessen. The company manufactures across 28 countries with primary production in Southeast Asia and Bangladesh. Strauss operates as one of Germany's top five online retailers and holds a long-standing partnership with the German Football Association, serving as official workwear partner for UEFA competitions. The business spans workwear, safety wear, footwear, personal protective equipment, tools, and office supplies, with particular strength in custom corporate branding and product customization.

HeadquartersBiebergemünd, Hessen
Company Size1,001–5,000 employees
Founded1948
Hiring MarketsGermany, Austria

Frequently Asked Questions

What is Strauss's tech stack?

Core: .NET, C#, JavaScript, React, Angular, MongoDB, SQL Server. Data & streaming: Kafka, Snowflake, Kafka Streams, Apache Flink, Python. Infrastructure: Kubernetes, Docker, Ansible, ArgoCD. Monitoring: Prometheus, Grafana, Elasticsearch, Jaeger. Design/manufacturing: CAD, PLM, Adobe Creative Suite.

Where is Strauss headquartered?

Biebergemünd, Hessen, Germany, in the Main-Kinzig district near Frankfurt/Main. The company recently invested €200m in a CI Factory adjacent to headquarters for custom branding and logistics automation.

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