Storyblok Tech Stack

Headless CMS for marketers and developers managing structured content at scale

Software Development Linz, Oberösterreich 201–500 employees Founded 2017 Privately Held

Storyblok is a headless CMS built on Rails, Vue, and Node.js, now actively integrating ChatGPT into its platform. The company is mid-market engineering-heavy (sales-led hiring across 20 countries) focused on three concurrent growth vectors: enterprise client acquisition, regional expansion into Northern Europe and APAC, and reducing friction in developer onboarding—each a separate project priority.

Tech Stack 20 technologies

Core StackRuby on Rails Vue Python Node.js Rust Elixir PostgreSQL 6sense Playwright TypeScript Slack Okta ChatGPT Discord Twitter LinkedIn Google Workspace Microsoft 365

AdoptingChatGPT

What Storyblok Is Building

◆Challenges

Acquiring new enterprise clients
Complex customer scenarios
Accelerating pipeline creation
Reducing developer onboarding friction
Improving customer satisfaction
Expanding enterprise clients in us
Ai-driven content era
Rapidly changing landscape
Support process inefficiencies
Ai disruption in digital experience

▲Active Projects

Storyblok flowmotion launch
Apac co-selling cadence
Regional partner gtm plan
Regional expansion in northern europe
Regional expansion in australia and apac region
Acquiring new enterprise clients
Website conversion ownership
Mentoring support operations specialist i team members
Strata launch
Partner onboarding and activation

Hiring Activity

Steady55 roles · 20 in 30d

Department

Sales

Engineering

Support

Marketing

Ops

Product

Legal

Seniority

Mid

Senior

Manager

Junior

Director

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About Storyblok

Storyblok is a Vienna-based headless CMS (founded 2017, 201–500 employees) that separates content management from presentation layer, enabling marketers to use a visual editor while developers maintain framework flexibility through APIs. The product serves mid-market and enterprise brands managing content across websites, mobile apps, and AI-driven search experiences. Sales leadership is concentrated on enterprise expansion in the US and APAC regions, with active initiatives around partner GTM and regional co-selling. The platform uses Ruby on Rails and Vue on the backend, with PostgreSQL for persistence and a broad integrations ecosystem (Okta, Google Workspace, Microsoft 365, Slack).

HeadquartersLinz, Oberösterreich

Company Size201–500 employees

Founded2017

Hiring MarketsGermany, United Kingdom, Ireland, United States, Sweden, Australia, Canada, Denmark

Frequently Asked Questions

What tech stack does Storyblok use?

Ruby on Rails, Vue, Node.js, Python, Rust, and Elixir for backend/frontend; PostgreSQL for data; Playwright for testing; TypeScript for type safety. Currently adopting ChatGPT.

Where is Storyblok headquartered?

Linz, Upper Austria. Founded in 2017, the company operates as a privately held entity with 201–500 employees.