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Stora Tech Stack

Operating system for self-storage operators: bookings, payments, facility management.

Software Development Belfast, Northern Ireland 11–50 employees Founded 2020 Privately Held
stora.co LinkedIn

Stora builds a full-stack SaaS platform for self-storage operators, consolidating bookings, payments, and facility management into one interface. The stack—Ruby on Rails + React + PostgreSQL + TimescaleDB—reflects a monolithic architecture under active performance strain, visible in pain-point flagging around Rails app scaling and developer experience. Hiring is product-heavy (5 roles) with secondary pushes in marketing and sales, signaling a shift from engineering-focused consolidation toward go-to-market expansion, particularly in EU regions.

Tech Stack 18 technologies

Core StackHubSpot Ruby on Rails Ruby PostgreSQL Redis React Selenium Stripe Heroku TimescaleDB Playwright Notion Sidekiq Turbo Sass Minitest Stripe Connect Motion

What Stora Is Building

◆Challenges

  • Increasing pipeline
  • Accelerating revenue growth in expanding region
  • Lack of full-picture product managers
  • Automating processes for operators
  • Grow revenue for operators
  • Automating billing and crm processes
  • Improving internal tooling
  • Maintaining monolithic rails app performance
  • Improving stability and developer experience
  • Scaling production rails applications

▲Active Projects

  • Developing billing and crm features
  • Enhancing rails platform
  • Improving internal tooling
  • Crm to public apis
  • Reporting
  • Demand generation campaigns
  • Paid acquisition campaigns
  • Seo initiatives
  • Eu customer onboarding
  • Campaign orchestration and execution

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Product
5
Engineering
3
Marketing
2
Sales
2
Support
2

Seniority

Senior
7
Mid
4
Lead
2
Manager
1
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About Stora

Stora provides an all-in-one operating system for self-storage facilities, handling customer-facing rental and payment workflows, automated facility access via smart entry integrations, and backend facility management and reporting. Founded in 2020, the company operates from Belfast with 11–50 employees and serves operators across the UK, Ireland, and expanding into continental Europe (Germany, France). Current product focus areas include billing and CRM feature development, public API surface expansion, and internal tooling improvements to support operator automation workflows.

HeadquartersBelfast, Northern Ireland
Company Size11–50 employees
Founded2020
Hiring MarketsUnited Kingdom, Ireland, Germany, France

Frequently Asked Questions

What tech stack does Stora use?

Stora's platform runs on Ruby on Rails and React with PostgreSQL and TimescaleDB for data storage, Redis for caching, and Stripe Connect for payments. Heroku hosts the application; testing is handled via Minitest and Playwright.

What countries is Stora hiring in?

Stora is actively hiring across the United Kingdom, Ireland, Germany, and France, reflecting expansion into continental European markets for self-storage operator customer bases.

How this profile is built

Stora's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.