Stora sells an all-in-one operating platform to self storage operators, built on a classic Ruby on Rails monolith with Hotwire, Sidekiq, PostgreSQL and TimescaleDB, plus Stripe Connect for payments. Accelerating hiring splits between engineering and a growing sales function, and job posts point to two pressures: keeping the system stable at scale and turning sales into a predictable, forecastable engine.
Stora is a Belfast-headquartered software company founded in 2020 that builds an operating platform for the self storage industry. Its product brings online bookings, automated billing, access control, pricing tools and live site performance data into a single system for operators. The platform targets established operators, from single-site businesses to multi-site portfolios, and integrates with existing systems. The company is privately held, employs 11–50 people, and hires across the United Kingdom and Ireland.
Stora runs on Ruby on Rails with Hotwire and Turbo, PostgreSQL, TimescaleDB, Redis and Sidekiq, hosted on Heroku. Payments use Stripe and Stripe Connect, testing uses Minitest, Selenium and Playwright, and HubSpot supports sales.
Yes. Engineering is Stora's largest hiring area, alongside product and sales, with hiring velocity accelerating across mid, senior and lead levels in the United Kingdom and Ireland.
Job posts point to billing and CRM feature development, exposing CRM data through public APIs, enhancing its Rails platform, reporting, internal tooling, and building out outbound sales and pipeline generation.
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Stora's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
