Injury-recovery apparel brand scaling supply chain and data infrastructure
Stoko makes supportive apparel for injury recovery and active lifestyles. The company is in active supply-chain and finance scale-up mode: projects span inventory planning, 3PL management, warehouse migration, and rolling forecasts, while pain points cluster around manual data entry, stockout minimization, and rapid accounting process automation. Tech adoption signals are mixed—simultaneously adopting and replacing BigQuery and Snowflake—suggesting immature data-warehouse decision-making as operations grow.
Stoko designs and sells supportive apparel targeting people managing injuries or returning to activity. Founded in 2017 and based in Vancouver, the company operates with 11–50 employees across design, data, finance, and operations. The product is sold primarily through Shopify and powered by Stripe and PayPal payment processing. The organization is currently scaling inventory management, logistics, and back-office operations, with active projects around centralized data warehousing, KPI dashboards, and month-end financial close automation.
Design tools (Adobe Illustrator, InDesign), e-commerce (Shopify), payments (Stripe, PayPal), accounting (QuickBooks Online), and data/SQL/Python. Currently evaluating BigQuery and Snowflake for data warehouse consolidation.
Primary pain points: migrating manual data exports to centralized warehouse, maintaining data quality, minimizing stockouts, scaling accounting processes, and automating inventory reconciliation as the business grows rapidly.
Other companies in the same industry, closest in size