D1 TRAINING Tech Stack

Franchise fitness concept with athletic-based training programs for ages 7+

Health, Wellness & Fitness Franklin, Tennessee 11–50 employees Founded 2001 Privately Held

D1 Training operates a rapidly expanding franchise network (170+ open, 250+ in development) built on standardized athletic training methodology. The hiring mix—dominated by sales (160), training (117), and ops (78) roles—reflects a growth-stage franchise model prioritizing new-location staffing and member acquisition. Active pain points around lead generation, sales conversion, and recruitment scaling indicate the company is hitting capacity constraints as it pursues its three-year target of 125+ additional locations.

Tech Stack 13 technologies

Core StackCanva Microsoft Office MindBody Mindbody Meta Instagram GPS POS Teams Excel Word GoHighLevel iPad

What D1 TRAINING Is Building

◆Challenges

Risk of injury
Lead generation
Budget variance
Expanding facilities
Managing facility p&l
Scaling recruitment for rapid growth
Increasing membership sales
Increasing sales conversion
Improve sales conversion rates
Staff accountability

▲Active Projects

Special events
Marketing events
Promotional events and community outreach programs
Facilitate weekly staff meetings
Coaching group workouts
Strategic planning to enhance profitability
Build the community engine
High ticket personal training sales
Member progress check-ins
Launch and maintain active partnerships

Hiring Activity

Steady550 roles · 200 in 30d

Department

Sales

160

Training

117

Ops

Healthcare

Fitness

Sports

Support

Seniority

Junior

298

Mid

123

Manager

Lead

Senior

Director

Intern

Notable leadership hires: Head Coach, Marketing Director, Fitness Director, Head Strength & Conditioning Coach, Performance Director

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About D1 TRAINING

D1 Training is a fitness franchise founded in 2001 and headquartered in Franklin, Tennessee. The concept centers on age-segmented athletic training programs (Rookie, Developmental, Prep, Adult) structured around five training tenets: dynamic warm-up, performance series, strength program, core and conditioning, and cool down. Workouts rotate every eight weeks, designed by the National Training Panel. The company also offers one-on-one coaching and serves both fitness-focused members and athletes training for sport. With 170+ locations operating and 250+ in development, D1 Training is a franchise-driven expansion play currently staffed at 11–50 corporate employees.

HeadquartersFranklin, Tennessee

Company Size11–50 employees

Founded2001

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is D1 Training's business model?

D1 Training is a fitness franchise with a standardized athletic-training curriculum. The company operates 170+ locations and has 250+ more in development, generating revenue through membership fees and personal training services across corporate and franchisee locations.

What is D1 Training's tech stack?

D1 Training uses MindBody for member management, GoHighLevel for CRM/marketing automation, Meta and Instagram for social, Microsoft Office suite, and iPad for on-floor operations. No major tech migrations or new adoptions are currently underway.