Point-of-sale activation and shopper marketing agency for consumer brands
STEIN is a Hamburg-based POS and shopper-journey specialist serving Consumer Electronics, Food & Beverage, and Health & Beauty brands across Germany. The agency operates with a marketing-heavy hiring mix (22 active roles in that function) and is actively building out new teams in indirect sales channels—a signal of expansion beyond traditional in-store activation into distribution partnerships. Core tensions around promotion measurement and customer retention suggest the agency is moving toward more data-driven campaign accountability and contract stickiness.
Notable leadership hires: Creative Director, Art Director
Founded in 1969 as a promotional agency, STEIN evolved into a point-of-sale expert and was acquired by Omnicom Group in 1990. As of 2025, the company joined the DRVING SALES GROUP. Operating from Hamburg with 51–200 employees and approximately €22M annual revenue, STEIN provides brand activation, POS design, sales promotion, merchandising, in-store training, and shopper insights services. The agency works across national and international brands in Consumer Electronics, Food & Beverage, Health & Beauty, and related sectors. Service areas include both physical retail optimization and a hybrid offering that bridges e-commerce and in-store point-of-sale.
STEIN uses Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, InDesign, Illustrator, Cinema 4D) for creative production, Salesforce and HubSpot for customer management, Personio for HR, DATEV for accounting, and standard Microsoft Office tools.
Current initiatives include building a new indirect-channel shell-lubricants team, rolling out promotion and merchandising campaigns for national and international brands, optimizing internal accounting processes, and developing POS activation visualizations for shopper-marketing projects.
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