Food and beverage distributor with major retail and direct-to-consumer channels across China
Starway is a food and beverage distributor founded in 1998 that operates across multiple channels—major retail chains (Walmart, Carrefour, Tesco), direct sales, and emerging livestream platforms. The company's project and pain-point focus is heavily weighted toward quality control and manufacturing oversight (OEM factory audits, defect reduction, compliance), paired with marketing optimization and new retail channel expansion. The leadership structure skews toward director-level roles with active investment in marketing campaigns and livestream channel development.
Notable leadership hires: Sales Director
Starway operates as a comprehensive commercial distributor of food and beverage products, founded in 1998 and headquartered in Shenzhen. The company represents both third-party brands (mineral water, herbal tea, mooncakes) and proprietary labels across Guangdong province and beyond. Distribution spans major domestic and international retail chains, traditional wholesale channels, B2C direct sales, and digital platforms including livestream commerce. The organization employs 201–500 staff with active emphasis on supply chain quality control, factory compliance, and marketing-led sales expansion.
Starway distributes food and beverage products through major retail chains (Walmart, Carrefour, Tesco), wholesale channels, e-commerce, and livestream platforms. Core categories include mineral water, herbal tea, and specialty mooncakes.
Primary tools are Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Microsoft Office (PowerPoint, Excel, Word), DaVinci Resolve, Cinema 4D, and social platforms (TikTok, Douyin, Xiaohongshu).
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