The Minnesota Star Tribune Tech Stack

Local news publisher transforming toward digital subscriptions and sports revenue

Media Production Minneapolis, MN 501–1,000 employees Founded 1867 Privately Held

Star Tribune is a 156-year-old Minneapolis newsroom undergoing a strategic shift from print-dominant to digital-first. The hiring mix—skewed toward marketing, ops, and product roles with accelerating velocity—combined with active projects around subscriber conversion, sports content monetization, and audience expansion, reveals a company prioritizing revenue growth and reader engagement over pure editorial scale. The tech stack (React, Next.js, TypeScript, Google Ad Manager, The Trade Desk, Airtable) signals a modern web publishing infrastructure built for experimentation and performance marketing.

Tech Stack 20 technologies

Core StackAirtable The Trade Desk Google Ads Google Analytics TypeScript React Next.js NestJS JavaScript GitHub AWS Figma Jira Miro Meta LinkedIn Google Campaign Manager 360 Git Google Ad Manager DSP

What The Minnesota Star Tribune Is Building

◆Challenges

Converting readers into subscribers
Increasing consumer revenue
Expanding audience reach
Driving consumer revenue
Increasing reach and impact
Increasing investigative capacity

▲Active Projects

Experimenting with new storytelling formats
User research
Launching sports products and events
Developing revenue-generating sports content
Creating and changing beats
Launching subscriber conversion initiatives
Testing and experimentation
Product strategy development
Ux strategy
Design system maintenance

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Ops

Product

Engineering

Journalism

Media

News

Sales

Seniority

Intern

Junior

Mid

Senior

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About The Minnesota Star Tribune

Star Tribune is a legacy news organization based in Minneapolis publishing local, investigative, and sports journalism across digital and print. The company serves Minnesota residents and regional advertisers. With 501–1,000 employees, it operates as a privately held publisher. The organization is mid-transformation: moving away from declining print revenue toward digital subscriber acquisition, sports-focused products, and performance-driven advertising. Active projects include testing new storytelling formats, launching sports revenue products, and building subscriber conversion funnels. Core pain points are converting casual readers into paid subscribers and scaling consumer revenue relative to advertiser dependence.

HeadquartersMinneapolis, MN

Company Size501–1,000 employees

Founded1867

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Star Tribune use?

React, Next.js, TypeScript, NestJS, AWS, GitHub, Airtable, Figma, Jira, and ad/analytics tools including Google Ad Manager, The Trade Desk, Google Ads, Meta, LinkedIn, and Google Analytics.

What is Star Tribune working on?

Subscriber conversion initiatives, sports product launches and monetization, new storytelling formats, audience expansion, design systems, and product strategy. Pain points center on converting readers to subscribers and scaling consumer revenue.