Starcom Germany Tech Stack

Media planning and programmatic advertising agency for global brands

Advertising Services Frankfurt, Hessen 51–200 employees Public Company

Starcom Germany is the Frankfurt-based arm of a global media communications agency operating at 51–200 people, staffed almost entirely by marketing professionals (26) with minimal data capacity (1). Their tech stack—Google Marketing Platform, DV360, BigQuery, Adobe Experience Platform—reflects a programmatic media buyer's workflow, while active hiring for Digital Lead and Media Group Head roles signals organizational restructuring. Active projects around GenAI integration and first-party audience strategy indicate the agency is pushing digital transformation internally while managing high-velocity client demands.

Tech Stack 11 technologies

Core StackBigQuery ChatGPT Excel Microsoft Office PowerPoint Google Marketing Platform DV360 Google Analytics 360 GCP Looker Studio Adobe Experience Platform

What Starcom Germany Is Building

◆Challenges

Optimizing marketing campaigns
Adopting new technologies
Implementing innovative solutions
Digital transformation in marketing
Efficiency improvement identification
Latest digital trends integration
Demanding client requests
Data analysis for media activities

▲Active Projects

New business projects (pitches)
Digital transformation with genai
Implementing innovative solutions
Customer journey development within poe approach
Introducing new technologies
Conducting tests and research
Data warehousing
1p audience strategy implementation

Hiring Activity

Minimal25 roles · 3 in 30d

Department

Marketing

Data

Seniority

Senior

Junior

Intern

Director

Lead

Notable leadership hires: Media Group Head, Digital Lead

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About Starcom Germany

Starcom Germany operates as part of Starcom Worldwide, a media communications agency that provides media planning, programmatic advertising, data analytics, and digital strategy services to multinational consumer and B2B brands. The German office focuses on precision marketing and connected customer experiences through media placement and technology enablement. The organization is public-company-backed (Publicis Groupe, listed Euronext Paris) and operates within the Publicis Media division alongside peer agencies Zenith, Mediavest | Spark, and Optimedia | Blue 449. Staffing is heavily skewed toward senior marketing talent, reflecting a client-services and account-management model rather than a product-engineering structure.

HeadquartersFrankfurt, Hessen

Company Size51–200 employees

Hiring MarketsGermany, Peru

Frequently Asked Questions

What tech stack does Starcom Germany use?

Google Marketing Platform, DV360, Google Analytics 360, BigQuery, Looker Studio, Adobe Experience Platform, GCP, and standard Office tools (Excel, PowerPoint). The stack reflects programmatic media buying and campaign analytics workflows.

What is Starcom Germany working on?

Digital transformation with GenAI, first-party audience strategy implementation, data warehousing, customer journey development, and ongoing testing and research. Pain points center on campaign optimization, new technology adoption, and meeting demanding client requests.