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Sri Krishna Nagai Maligai Tech Stack

Heritage jewelry retailer with 30+ years of craftsmanship across Madurai locations

Retail Luxury Goods and Jewelry Madurai, Tamil Nadu 51–200 employees Founded 1990 Privately Held

Sri Krishna Nagai Maligai is a privately held jewelry business in Madurai built on three decades of gold and diamond retail. The tech stack reveals a marketing-first operation: heavy investment in video production (Premiere Pro, Final Cut Pro, After Effects) paired with paid advertising across Google, Meta, and LinkedIn, plus GA4 and GTM for performance tracking. The hiring mix—7 marketing roles, 4 sales, 1 product—underscores a shift toward digital customer acquisition and brand expansion, but minimal recent hiring velocity and stated pain points around low conversion rates and high cost-per-acquisition suggest the current digital strategy is not yet profitable.

Tech Stack 15 technologies

Core StackAdobe Premiere Pro After Effects Google Ads Meta Ads LinkedIn Ads Final Cut Pro ERP POS Google Analytics 4 Google Tag Manager Excel Google Sheets Instagram YouTube Meta

What Sri Krishna Nagai Maligai Is Building

◆Challenges

Expanding brand reach
Increasing online presence
Low conversion rates
High cost per acquisition

▲Active Projects

Paid advertising management
Short-form video creation for reels, shorts, stories
Video optimization for social media platforms
Product launches
Seasonal/festive initiatives
Events and trade shows
Digital marketing initiatives
In-store promotions and visual merchandising
Exhibitions and trade shows
Seasonal and festive campaigns

Hiring Activity

Minimal15 roles · 0 in 30d

Department

Marketing

7

Sales

4

Product

1

Seniority

Mid

5

Senior

4

Manager

2

Junior

1

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About Sri Krishna Nagai Maligai

Sri Krishna Nagai Maligai operates three retail locations in Madurai's gold bazaar, specializing in contemporary and antique gold jewelry, certified diamond ornaments, and sterling silverware. All pieces meet Indian Standards (916 BIS Hallmark for gold, 92.6% for silver). The company serves customers through in-store experiences—including video consultations and valet parking—and is actively expanding its digital footprint through social media, paid advertising, and online engagement. Current projects center on paid advertising, short-form video production for reels and stories, seasonal campaigns, and in-store promotions. The business is privately held and based in Madurai, Tamil Nadu.

HeadquartersMadurai, Tamil Nadu

Company Size51–200 employees

Founded1990

Hiring MarketsIndia

Frequently Asked Questions

What is Sri Krishna Nagai Maligai's tech stack?

Video production (Adobe Premiere Pro, After Effects, Final Cut Pro), e-commerce/POS systems, paid advertising (Google Ads, Meta, LinkedIn), analytics (Google Analytics 4, Tag Manager), and social media management (Instagram, YouTube, Meta). No data on e-commerce platform or CRM specifics.

What is Sri Krishna Nagai Maligai working on?

Paid advertising campaigns, short-form video creation for social reels and stories, seasonal/festive campaigns, product launches, in-store promotions, and exhibitions. Current challenges include expanding brand reach, increasing online presence, and improving conversion rates on digital channels.