Splitero Tech Stack

Home equity access platform without new debt or monthly payments

Financial Services San Diego, California 51–200 employees Founded 2021 Privately Held

Splitero finances home equity access for homeowners through a debt-free model. The tech stack is modern and lean—Node.js, React, Next.js, Postgres, deployed on AWS and Vercel—with heavy Salesforce integration (Sales Cloud, Marketing Cloud, Data Cloud) and marketing analytics (Mixpanel, PostHog, GA4). Active hiring across engineering, marketing, product, and finance suggests scaling post-MVP, while projects reveal a focus on automating customer lifecycle journeys and reducing manual operations across the sales and marketing funnel.

Tech Stack 25 technologies

Core StackNode.js JavaScript TypeScript PostgreSQL Salesforce AWS Lambda Terraform React Next.js Tailwind CSS Vercel Mixpanel Google Analytics Playwright Jest CloudFormation Heroku Connect AWS CDK PostHog Mocha Salesforce Marketing Cloud Salesforce Sales Cloud SQL Salesforce Data Cloud Google Analytics 4

What Splitero Is Building

◆Challenges

Avoiding shadow automation
Reducing manual work and data discrepancies
Scaling operations for growth
Optimizing marketing budget
Balancing short-term and long-term goals
Scaling marketing strategy
Identifying gaps or bottlenecks
Monitoring lifecycle program performance
Gaps or bottlenecks in lifecycle programs
Speed vs architecture quality

▲Active Projects

Multichannel lifecycle journeys
Tracking across ga4 and salesforce/crma
Automations and data flows between salesforce sales cloud, data cloud, and marketing cloud
New journeys, automations, and data flows
Software from marketing through origination
Serverless applications
Data-driven marketing campaigns
Marketing performance reporting
Omnichannel experimentation
Mvp rollout of new capabilities

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Engineering

Marketing

Product

Finance

Seniority

Mid

Senior

Manager

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About Splitero

Splitero provides homeowners an alternative to traditional mortgages by enabling them to access home equity without incurring new debt or monthly payment obligations. The company targets asset-rich, cash-constrained homeowners or those with credit challenges who lack adequate financing options. Founded in 2021, Splitero operates as a regulated financial services provider (NMLS #2327455, CA DRE #02185149) based in San Diego. The organization spans 51–200 employees and is actively building out engineering, marketing, product, and finance functions to scale operations and expand its market reach.

HeadquartersSan Diego, California

Company Size51–200 employees

Founded2021

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Splitero use?

Node.js, JavaScript, TypeScript, React, Next.js, PostgreSQL, AWS Lambda, Terraform, Salesforce (Sales Cloud, Marketing Cloud, Data Cloud), Heroku Connect, Vercel, Mixpanel, PostHog, and Google Analytics 4.

What is Splitero working on?

Multichannel customer lifecycle journeys, Salesforce and GA4 integration and automation, serverless infrastructure, data-driven marketing campaigns, and omnichannel experimentation to reduce manual work and optimize operations as the company scales.