Soulflower Co Ltd Tech Stack

Farm-to-face organic beauty brand with direct-to-consumer e-commerce focus

Wellness and Fitness Services Mumbai, Maharashtra 51–200 employees Founded 2001 Privately Held

Soulflower is a Wipro-backed organic beauty company operating a vertically integrated supply chain from certified farms through direct sales. The tech stack is heavily weighted toward e-commerce platforms (Shopify, Amazon Seller Central, ChannelAdvisor) and performance marketing tools (Google Ads, Meta Ads Manager, SEMrush, Ahrefs), with active projects centered on paid-campaign optimization, A/B testing, and inventory planning — suggesting the business is scaling through marketing efficiency and supply-chain reliability rather than product innovation.

Tech Stack 26 technologies

Core StackAWS Shopify Google Analytics Google Ads Freshdesk JavaScript Amazon Seller Central ChannelAdvisor Amazon Ads Excel Google Search Console Tally Instagram YouTube Spotify Meta Ads Manager Google Analytics 4 Looker Studio Google Sheets Amazon Advertising Console LinkedIn Google SEMrush Ahrefs HTML CSS

What Soulflower Co Ltd Is Building

◆Challenges

Stock availability
Customs clearance
Returns management
Reducing overdue payments
Improving ar reconciliation workflows
Budget allocation efficiency
Ad spend optimization across channels
Stock-outs and overstock situations
Reverse logistics and damage control
Technical seo issues

▲Active Projects

Dashboard and reporting
Meta and google ads campaign optimization
A/b testing of creative and targeting
Promotional campaign implementation
Product listing optimization
Inventory planning
Automation of ar reconciliation workflows
Short-form content creation
Promotional materials
Paid campaigns

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Marketing

Data

Finance

Logistics

Sales

Seniority

Intern

Mid

Manager

Junior

Senior

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About Soulflower Co Ltd

Soulflower manufactures and sells organic skin and hair care products, with sourcing rooted in their own certified farms. The company operates as a female-founded, direct-to-consumer brand across e-commerce channels (Shopify, Amazon, own website) and serves customers in India and internationally. Founded in 2001 and headquartered in Mumbai, the company employs 51–200 people with a marketing-heavy hiring profile (8 of 13 active roles). Core pain points center on inventory volatility, returns logistics, and payment collection — operational friction points typical of scaling D2C beauty brands managing both fresh ingredients and cross-border logistics.

HeadquartersMumbai, Maharashtra

Company Size51–200 employees

Founded2001

Hiring MarketsIndia

Frequently Asked Questions

What e-commerce platforms does Soulflower use?

Shopify, Amazon Seller Central, and ChannelAdvisor. The company also leverages Amazon Ads for paid performance and integrates Google Analytics, Google Ads, and Meta Ads Manager for campaign measurement and optimization.

What is Soulflower currently working on?

Campaign optimization (Meta and Google Ads), A/B testing of creative and targeting, inventory planning, product listing optimization, and automation of accounts-receivable reconciliation workflows. Short-form content creation and paid-campaign management are active priorities.