Solitics operates a data-unification and marketing automation platform aimed at B2C companies. The stack reveals a monitoring-heavy ops footprint (Datadog, Splunk, Kibana, Grafana) paired with mobile SDK work (Swift, Kotlin, Flutter, React Native) and backend services (Java, MongoDB), suggesting maturity in both observability and cross-platform delivery. Hiring velocity is accelerating with a mix of support and engineering roles, while pain points center on SLA compliance and support scaling—typical of a service-attached software business hitting growth constraints.
Solitics is a data management and marketing automation platform founded in 2013 that helps B2C brands unify fragmented customer data sources and execute personalized, real-time marketing campaigns. The platform ingests data from multiple channels, unifies it in real-time, and exposes it through a campaign-builder UI for non-technical marketers to create journeys and respond to customer events. The company operates from Tel Aviv with 11–50 employees. Current priorities include expanding the outbound sales organization for enterprise accounts and building iOS SDK tooling to deepen mobile integration.
Solitics runs Java and MongoDB on the backend, React Native/Flutter/Swift/Kotlin for mobile SDKs, SQL for data, and a comprehensive monitoring layer (Datadog, Splunk, Kibana, Grafana). Support integrations include Zendesk and Freshdesk.
Active projects include iOS SDK package development, integration sample projects, and building out an outbound enterprise sales team. The company is expanding sales capabilities and deepening mobile platform support.
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