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SOHO HOSPITALITY Tech Stack

Hospitality design studio and F&B operator in Bangkok

Food and Beverage Services Bangkok, Thailand 201–500 employees Founded 2010 Privately Held

Soho Hospitality operates a dual-track business: an interior design studio conceptualizing hotel and restaurant projects for international brands, and a portfolio of eight owned-and-operated F&B venues in Bangkok. The hiring and project mix reveals a marketing-led scaling phase—three active marketing roles and four recent hires—with concurrent focus on brand activation (relaunch campaigns, event planning, food truck operations) and operational consolidation (cross-company financial reporting, labor compliance). The tech stack is design-heavy (Adobe Creative Suite, AutoCAD, SketchUp) with emerging reliance on marketing operations (Mailjet, Meta Business Suite, Asana), reflecting an operator moving from pure design services toward direct consumer hospitality.

Tech Stack 21 technologies

Core StackGoogle Analytics Canva Asana Adobe Creative Cloud AutoCAD Adobe InDesign Adobe Photoshop SketchUp Adobe Premiere Pro After Effects Meta Business Suite Mailjet Microsoft Office PowerPoint Keynote Google Slides Final Cut Pro Lightroom Photoshop CapCut iPhone

What SOHO HOSPITALITY Is Building

◆Challenges

Cost-effective hr budgeting
Operational efficiency in hr processes
Labor law compliance
Compliance with tax and statutory requirements
Consolidating financial reports across group companies
Transaction control across related company
Budget constraints
Tight project timelines
Sustainability compliance
Expanding footprint

▲Active Projects

Integrated marketing communication plans
Annual pr calendars and campaigns
Brand campaigns & promotions
Food truck event planning
Site development planning
Special event promotion
Relaunch of apt 101
Activation calendar
Breakfast club & supper club collaborations
Brand identity development for new f&b brands

Hiring Activity

Steady10 roles · 4 in 30d

Department

Design

3

Marketing

3

Sales

2

Finance

1

HR

1

Ops

1

Seniority

Director

3

Manager

3

Senior

3

Mid

2

Notable leadership hires: Marketing Director

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About SOHO HOSPITALITY

Soho Hospitality was founded in 2010 as a Bangkok-based interior design studio and has evolved into an integrated creative studio and restaurant group. The company operates two main revenue streams: design services for global hospitality brands (Marriott, Accor, IHG, Radisson, and others), backed by an in-house design team; and direct operations of eight F&B venues ranging from high-end dining to fast casual, anchored by the 200-room Fraser Suites Sukhumvit serviced apartment. The company employs 201–500 people across design, marketing, sales, finance, and operations, all based in Thailand. Current priorities include expanding the F&B footprint, activating brand campaigns, and strengthening operational efficiency across group entities.

HeadquartersBangkok, Thailand

Company Size201–500 employees

Founded2010

Hiring MarketsThailand

Frequently Asked Questions

What is Soho Hospitality's tech stack?

Soho Hospitality primarily uses Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro, Lightroom), AutoCAD, and SketchUp for design work; Meta Business Suite, Google Analytics, and Mailjet for marketing and analytics; and Asana, Microsoft Office, and Google's suite for operations and collaboration.