SoHo Experiential Tech Stack

Experiential marketing agency designing immersive brand activations and events

Advertising Services New York, NY 51–200 employees Founded 2004 Privately Held

SoHo Experiential is a New York-based experiential marketing agency building large-scale brand activations, trade shows, and sampling programs. The hiring mix—weighted toward marketing and design roles at mid-to-manager levels—reflects an operationally intensive business: they're scaling production capabilities and account management in parallel, signaling growth in concurrent event delivery. Their project roster spans national brand launches, trade engagement, and beverage-category work (notably wine and champagne), with active focus on vendor management and operational planning.

Tech Stack 19 technologies

Core StackAsana Smartsheet Monday.com Adobe Creative Cloud Adobe Illustrator Adobe Photoshop Adobe InDesign HubSpot Microsoft Office Teams Google Workspace Excel Word PowerPoint Outlook Keynote Squarespace LinkedIn Instagram

What SoHo Experiential Is Building

◆Challenges

Crowded champagne category

▲Active Projects

End-to-end production of large-scale experiential marketing events
Develop comprehensive operational plan for the production department
Source, negotiate, and manage vendor and contractor relationships
Unique brand experiences for trade
Crm database for wine professionals
Distributor gsm/brand launches
Trade engagement activations
Local brand initiatives
On- and off-premise sampling programs
National and ad hoc brand activations

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Marketing

Design

Production

Sales

Finance

Seniority

Mid

Manager

Director

Junior

Senior

Notable leadership hires: Production Director, Account Director

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About SoHo Experiential

SoHo Experiential creates immersive brand experiences across live, virtual, and hybrid formats for consumer and B2B audiences. Founded in 2004 and based in New York, the agency specializes in experiential marketing, event design, street team activation, and sampling programs. Their work spans trade shows, brand launches, distributor activations, and on-premise/off-premise retail engagement, with particular expertise in the beverage category. Operations center on end-to-end production—vendor negotiation, logistics, creative execution—serving mid-market brands looking to move beyond traditional advertising into direct consumer interaction.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2004

Hiring MarketsUnited States

Frequently Asked Questions

What does SoHo Experiential do?

SoHo Experiential designs and produces immersive brand experiences, trade activations, sampling programs, and event marketing campaigns. They work across live, virtual, and hybrid formats, managing full production from creative concept through vendor logistics and on-site execution.

Where is SoHo Experiential located?

SoHo Experiential is headquartered in New York, NY. Founded in 2004, the company operates as a privately held firm with 51–200 employees.