Microsoft and cloud infrastructure solutions for enterprise IT transformation
Softchoice is a Toronto-based IT solutions provider operating within World Wide Technology's ecosystem, with a heavily sales-driven org (198 sales roles vs. 87 engineering) and 370 active openings accelerating across senior-level positions. The stack reveals deep Microsoft integration (365, Power Platform, Azure, Copilot Studio, Dynamics 365) alongside AWS and Cisco, with active projects centered on cloud migration, hybrid AI infrastructure, and Microsoft GTM strategy — signaling a shift toward AI-powered solutions and datacenter modernization as core revenue drivers.
Notable leadership hires: Account Director, Lead Generation Rep, Infrastructure Solutions Lead, Enterprise Accounts Director
Softchoice delivers software licensing, cloud infrastructure, and digital workplace solutions to mid-market and enterprise organizations navigating AI adoption and legacy modernization. As a subsidiary of World Wide Technology, the company leverages WWT's Advanced Technology Centre and distribution network to help customers deploy Microsoft, Cisco, AWS, and hybrid-cloud solutions at scale. The organization operates across Canada and the United States, with a track record in Microsoft Enterprise Agreements, asset management, storage systems, and workload consolidation. Current priorities include cloud migration, security governance, and scaling AI workloads across hybrid infrastructure.
Softchoice's primary stack centers on Microsoft (365, Azure, Power Platform, Dynamics 365, Copilot Studio), complemented by Cisco, AWS, GCP, Salesforce, Palo Alto Networks, and GitHub Copilot. They're actively adopting Azure AI Services, Azure OpenAI, and Azure Migrate.
Core projects include cloud migration and datacenter modernization, hybrid AI storage infrastructure, public cloud security solutions, Microsoft Copilot and Power Platform offerings, and a unified World Wide Technology–Softchoice Microsoft GTM strategy.
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