AI consulting and product development for enterprise automation and SaaS
SoftBlues is a London-based AI consultancy and Google Cloud partner building intelligent automation systems, multi-agent platforms, and custom SaaS solutions. The stack spans both modern cloud infrastructure (AWS, Kubernetes, Docker) and legacy enterprise systems (SQL Server, .NET), reflecting a mixed-modernization practice across financial services, healthcare, and e-commerce clients. Minimal hiring velocity and a senior-heavy team suggest a mature, project-focused shop rather than a scaling operation.
SoftBlues delivers AI consulting and bespoke product development for mid-market and enterprise clients across finance, healthcare, e-commerce, real estate, education, and automotive. Founded in 2006 and based in London, the company operates as a 51–200 person firm with 40+ AI engineers and architects on staff. The practice spans AI business automation (intelligent assistants, process automation, knowledge systems), custom AI product development (multi-agent systems, SaaS platforms from MVP to production), and IT staff augmentation. Active work includes e-commerce personalization engines, A/B testing infrastructure, and integrations with headless commerce platforms.
SoftBlues runs JavaScript, Python, C#, and PHP on AWS and Azure infrastructure, with Kubernetes and Docker for orchestration. Data layers include SQL Server, PostgreSQL, MongoDB, and Couchbase; messaging via RabbitMQ and AWS SQS; and observability through Prometheus, Grafana, and Kibana.
SoftBlues is headquartered in London, England and was founded in 2006. The company is privately held and employs 51–200 people.
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