Sociolla Tech Stack
Beauty e-commerce and omnichannel retail operator across Southeast Asia
Sociolla operates a multi-brand beauty retail ecosystem spanning Indonesia and Vietnam, with five distinct business units (e-commerce flagship, super app, media platform, mom-focused e-commerce, and distribution services). The tech stack is frontend-heavy (React, Vue, React Native, Node.js) with design tooling dominant, suggesting an organization still building core platform capabilities rather than optimizing existing infrastructure. Active hiring spans marketing, engineering, and operations across three countries, with project focus split between omnichannel store expansion and platform performance improvements—revealing tension between physical retail rollout and digital system maturity.
Tech Stack 13 technologies
What Sociolla Is Building
◆Challenges
- Maximize profits
- Protect brand credibility
- Optimizing omni channel performance
- Streamlining partnership processes
- Reducing slow moving inventory
- Optimizing product placement
- Managing overstock display
- Improving operational systems
- Better management reporting
- Control operation expenses
▲Active Projects
- New business opportunity plans
- Omni channel partnership initiatives
- Develop brand layout & product position at store level
- Develop layout for highlighted tables according to monthly campaign and stock level
- Manage plan & execution of displaying for near expired, slow moving, and overstock
- Low-latency, high-availability application development for sociolla platform
- Improve aov across stores
- Enhance management reporting and information flow
- Store construction and renovation
- Utilities installation and setup
