Digital growth agency managing brands across Meta, Google, and Amazon platforms
Social Beat operates as a full-service digital agency within the Cheil Worldwide / Samsung Group network, managing ₹2,500 crore in annual media spend across India. The stack is almost purely first-party platforms (Meta, Google, Amazon, Salesforce, JioHotstar) plus analytics tools (GA4, Looker Studio, Ahrefs, SEMrush), indicating a client-services model built on media platform certifications rather than proprietary infrastructure — a pattern confirmed by their stated pains around agency infrastructure and vendor management. Hiring velocity is accelerating with a 12-strong marketing team at senior levels, suggesting rapid client acquisition outpacing internal process maturity.
Notable leadership hires: Chief of Staff
Social Beat is a digital marketing agency specializing in paid social, search, and influencer campaigns for mid-market Indian brands. The company manages campaigns across Meta, Google, Amazon, and emerging platforms like JioHotstar, complemented by in-house production (video, design, copywriting) and proprietary influencer-discovery software (Influencer.in). Operating since 2012 with 250+ staff across India, the agency reports active projects in campaign optimization, internal training, and agency capability building — reflecting growth-phase scaling challenges across execution, resource allocation, and multi-platform coordination.
Meta, Google Ads, Amazon Marketing, Salesforce Marketing Cloud, and JioHotstar. Also operates Influencer.in, a proprietary creator-discovery platform for influencer marketing.
₹2,500 crore annually across client campaigns, with partnerships including Meta India Client Council, Google Premier Partner, and Amazon Marketing Partner.
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