Starcom Middle East Tech Stack

Media agency operating DV360, Google Campaign Manager, and social ad platforms

Advertising Services Dubai 501–1,000 employees Founded 1999 Public Company

Starcom Middle East is a 501–1,000-person media agency headquartered in Dubai, part of the publicly listed Publicis Groupe. The tech stack reveals a pure advertising operations footprint: DV360, Google Campaign Manager 360, Meta Conversions API, and native managers for Snap, TikTok, and Twitter ads—no data warehouse, no CRM, no creative tools. Hiring is concentrated in marketing (20 roles, mostly senior and manager-level), and active projects center on campaign measurement (CM floodlights, 3P tracker, MCAPI integration) and social team scaling, suggesting a push to increase in-house execution and real-time optimization.

Tech Stack 18 technologies

Core StackGoogle Ads SimilarWeb Microsoft 365 DV360 Meta Business Manager Snap Ads Manager Twitter Ads Manager TikTok Ads Manager Word Excel PowerPoint Teams Google Campaign Manager 360 Google Tag Manager Meta Conversions API Instagram Snapchat TikTok

What Starcom Middle East Is Building

◆Challenges

Delivering projects on time and within budget
Legal compliance
Traffic management issues
Tight deadlines
Streamlining production process
Optimizing digital marketing campaigns
Managing media spend
Reducing turnover
Enhancing agency reputation
Campaign performance optimization

▲Active Projects

Media strategy
Cm floodlights implementation
Digital marketing campaigns for top client
Build fully operational social content teams
Establish centralized repository of resources
Drive business growth through new client acquisitions
Mcapi integration
Dcr integration
3p tracker implementation
Meta conversions api integration

Hiring Activity

Steady20 roles · 6 in 30d

Department

Marketing

Seniority

Senior

Manager

Director

Lead

Mid

Junior

Notable leadership hires: Business Director, Tech Lead

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About Starcom Middle East

Starcom Middle East is a media communications agency operating as part of Publicis Media, the global media solutions division of Publicis Groupe (Euronext Paris). The Middle East operation serves regional and multinational clients with media planning, buying, and optimization across programmatic display, search, and social channels. The business model is based on integrated media strategy and campaign execution using Google, Meta, and social platforms. Teams focus on driving business growth through new client acquisition and delivering digital marketing campaigns within tight budget and timeline constraints.

HeadquartersDubai

Company Size501–1,000 employees

Founded1999

Hiring MarketsSaudi Arabia, Italy, United Arab Emirates

Frequently Asked Questions

What advertising platforms does Starcom Middle East use?

DV360, Google Campaign Manager 360, Google Ads, Meta Business Manager, Snap Ads Manager, TikTok Ads Manager, and Twitter Ads Manager. Also Google Tag Manager and Meta Conversions API for campaign measurement.

Where is Starcom Middle East headquartered?

Dubai, United Arab Emirates. Part of Publicis Groupe, a publicly listed communications group traded on Euronext Paris.