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Impress Tech Stack

Europe's largest orthodontic clinic chain operating 110+ locations across 10 countries

Hospitals and Health Care Barcelona, Catalonia 1,001–5,000 employees Founded 2019 Privately Held

Impress operates a multi-country orthodontic platform with 1,000+ employees across clinical, sales, and operations. The tech stack reveals a healthcare-specific data infrastructure: 3D scanning (iTero), ERP consolidation (Odoo + Oracle + SAP migration underway), and analytics (dbt + Apache Airflow + Looker + Tableau) — suggesting they're moving from fragmented regional systems toward unified clinic operations and reporting. Hiring is heavily weighted toward healthcare roles (172 of 319 active), with accelerating velocity across 10 countries, signaling aggressive expansion.

Tech Stack 64 technologies

Core StackGoogle Ads Tableau Looker Airtable React TypeScript Redux Webpack Jest dbt Apache Airflow AWS Oracle SAP Power Query 3D Scanner WhatsApp Excel Google Workspace iTero Scanner Microsoft Advertising LinkedIn Recruiter Google Sheets Babel npm REST RxJS Microsoft Office Odoo Looker Studio+32 more
AdoptingClickHouse
ReplacingRedshift

What Impress Is Building

Challenges

  • Increasing conversion rates
  • Increasing revenue
  • Improving patient conversion
  • Streamlining tax processes
  • Improving clinic performance
  • Ensuring compliance with legal regulations
  • Operational efficiency across international markets
  • Improving patient satisfaction
  • Meeting sales conversion targets
  • Integration of new erp system

Active Projects

  • Marketing activities with influencers
  • Marketing influencer campaigns
  • Integration of new erp system
  • Social media marketing
  • Recruitment and training
  • Rollout of new tools or processes across markets
  • Build reports and dashboards to track performance
  • Clinic utilization optimization
  • Grow orthodontic team in san francisco bay area
  • Integration and growth of smajla and dr smile

Hiring Activity

Accelerating320 roles · 150 in 30d

Department

Healthcare
172
Sales
76
Finance
16
HR
14
Ops
14
Marketing
8
Support
5
Operations
4

Seniority

Mid
142
Junior
70
Senior
58
Manager
25
Director
6
Intern
6
Lead
6
VP
3

Notable leadership hires: Medical Director, Director Clínico de Ortodoncia, Clinic Director

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About Impress

Impress is a pan-European orthodontic clinic operator founded in 2019, providing clear aligner treatments through 110+ branded clinics in Europe and the United States. The company serves both direct patients (over 200,000 to date) and B2B partnerships with orthodontists. In 2024, Impress acquired DR SMILE to consolidate market leadership. The organization spans clinical delivery (orthodontists, medical staff), patient acquisition and conversion (sales, marketing), and multi-market operations (finance, HR, compliance). Pain points center on clinic utilization, patient conversion rates, and operational consistency across geographies.

HeadquartersBarcelona, Catalonia
Company Size1,001–5,000 employees
Founded2019
Hiring MarketsPortugal, Spain, United Kingdom, Sweden, Italy, Netherlands, Germany, France

Frequently Asked Questions

What tech stack does Impress use?

Impress operates on 3D scanning (iTero), ERP systems (Odoo, Oracle, SAP), analytics (dbt, Apache Airflow, Looker, Tableau), cloud infrastructure (AWS), and frontend tech (React, TypeScript). They're actively replacing Redshift and adopting ClickHouse for analytics workloads.

Where is Impress expanding?

Impress is hiring across 10 countries: Spain, Portugal, United Kingdom, Sweden, Italy, Netherlands, Germany, France, Peru, and the United States. Notable expansion includes growing the orthodontic team in the San Francisco Bay Area and integrating the acquired DR SMILE and Smajla operations.

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