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Smartmat Tech Stack

Meal-kit delivery platform with automated marketing and supply-chain optimization

Food and Beverage Services Ghent, Flemish Region 51–200 employees Founded 2012 Privately Held

Smartmat operates Foodbag, a Belgian meal-kit service delivering fresh, locally-sourced ingredients with recipes. The tech stack reveals a marketing-automation-first architecture: Klaviyo, Salesforce, and Power BI sit alongside React/Next.js and Laravel, suggesting the company is prioritizing customer segmentation and personalized campaigns over platform infrastructure. Active hiring skews toward engineering and marketing with leadership gaps in product and operations—and the project roadmap (SMS/push automation, customer segmentation, support efficiency) directly mirrors stated pain points around marketing flows and customer support, indicating execution challenges that new hires are meant to address.

Tech Stack 17 technologies

Core StackJira Power BI Salesforce Klaviyo JavaScript TypeScript React React Native Next.js PHP Laravel .NET MySQL Firebase Redis Microsoft Project GCP

What Smartmat Is Building

◆Challenges

Improving automated marketing flows
Reducing foodcost
Optimizing supply chain
Ensuring sustainability
It projects not progressing
Strengthening digital ecosystem
Increasing customer value
Improving customer support efficiency
Streamlining support processes

▲Active Projects

Expanding automation to sms, push, website personalization
Building customer segments
Supporting new data and platform integrations
Automated marketing flows
Customer segmentation

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Engineering

3

Marketing

2

Operations

1

Support

1

Seniority

Mid

3

Senior

2

Lead

1

Manager

1

Notable leadership hires: Purchasing Lead, Squad Lead

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About Smartmat

Smartmat, founded in 2012, delivers weekly meal kits through its Foodbag subsidiary to households across Belgium. The service emphasizes local and organic ingredients, precise portion control to minimize waste, and rotating recipes designed for ease of preparation and broad household appeal. The company is headquartered in Ghent and operates with 51–200 employees. Current priorities center on expanding marketing automation (SMS, push, website personalization), building customer segmentation capabilities, managing supply-chain costs, and improving support operations—all areas where hiring is active.

HeadquartersGhent, Flemish Region

Company Size51–200 employees

Founded2012

Hiring MarketsBelgium

Frequently Asked Questions

What tech stack does Smartmat use?

Smartmat builds on React, Next.js, and React Native for frontend; Laravel and .NET for backend; MySQL and Redis for data; Firebase for backend services; GCP for cloud infrastructure. Marketing and business operations run on Salesforce, Klaviyo, Jira, Power BI, and Microsoft Project.