Satellite and streaming audio platform with ad tech and podcast infrastructure
SiriusXM operates a multi-brand audio entertainment business spanning satellite radio, streaming, podcasting, and programmatic ad delivery. The tech stack reveals a company in transition: heavy use of data infrastructure (Snowflake, dbt, Looker, Tableau, Datadog) paired with legacy satellite provisioning systems and growing ad-tech demands (DSP, OpenRTB, AdsWizz). Active hiring leans engineering and marketing—consistent with modernization efforts and expansion of ad products—while pain points highlight infrastructure scalability and fraud detection in both satellite and programmatic channels.
SiriusXM is a public audio entertainment and media company headquartered in New York operating satellite radio, streaming services (including Pandora), podcasting platforms (Simplecast), and programmatic ad infrastructure (AdsWizz). The portfolio spans music, sports, comedy, news, talk, and live events across in-car, home, and mobile devices. The operational footprint spans engineering, marketing, product, and data teams distributed across the US, Ireland, Romania, and Canada. Current priorities center on modernizing platform architecture, scaling ad monetization (especially for podcast inventory), managing satellite infrastructure demands, and reducing subscription churn.
Primary stack: AWS, Snowflake, dbt, Looker, Tableau for data; C++, Python, Go for backend; Android and Linux for client platforms; Datadog and Grafana for observability; OpenRTB and DSP for ad delivery.
Active focus: ad product rollout and monetization (especially podcasts), streaming fraud detection, satellite provisioning modernization, dimensional data modeling for metrics standardization, and automotive client features.
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