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SHEKO Tech Stack

DTC nutrition brand scaling performance marketing and product expansion

Food and Beverage Manufacturing Hamburg, Hamburg 2–10 employees Public Company

SHEKO is a Hamburg-based nutrition company operating as a lean 2–10 person org with an unusually marketing-heavy hiring footprint (21 of 34 open roles). The tech stack is pure DTC: Shopify + Klaviyo + Facebook/Meta/Google/TikTok advertising, paired with infrastructure monitoring (Prometheus, Grafana, Docker). Active projects show a company in high-growth mode—Shopify optimization, A/B testing of paid-search strategy, landing-page iteration, and native ad creative testing—while pain points (media budget scaling, ROI optimization on ads, process automation gaps) reveal typical challenges of a brand trying to professionalize its ad spend and reporting as it accelerates.

Tech Stack 47 technologies

Core StackShopify Zapier Make AWS DigitalOcean Prometheus Grafana Docker JavaScript PHP Google Ads Google Analytics Klaviyo After Effects Adobe Premiere Pro Facebook Ads Manager Meta Hotjar CI/CD HTML5 CSS Liquid Git Composer Taboola Outbrain Bing Ads Instagram TikTok Pinterest+17 more

What SHEKO Is Building

◆Challenges

Expanding social media presence
Optimizing media budgets
Reports nobody reads
Campaigns forced to be safe
Expanding online presence
Process automation
Cloud infrastructure maintenance
Maximizing roi on native advertising
Scaling large monthly budgets
Optimizing supply chain management

▲Active Projects

Shopify shop development
Social media content creation for instagram, facebook, tiktok & co.
Creating meta and youtube ads
Weight wellbeing category optimization
A/b testing of sea strategy
Google ads campaign optimization
Landing page optimization
Performance ad creatives
Direct-response funnel optimization
Cloud infrastructure monitoring

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Marketing

21

Engineering

4

Support

3

Ops

2

Design

1

Logistics

1

Seniority

Junior

16

Manager

8

Mid

6

Intern

2

Notable leadership hires: Art Director

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About SHEKO

SHEKO makes nutrition products (shakes and wellness items) marketed as stress-free, judgment-free alternatives to traditional diets. The brand positions itself in the German lifestyle-nutrition space, selling directly to consumers through e-commerce. Operationally, the company is sales and marketing-driven, with the majority of headcount focused on performance marketing, content creation for social channels, and ad optimization across Meta, Google, and TikTok. Infrastructure and engineering remain lightweight, suggesting the core product and fulfillment run on standard platforms (Shopify, DigitalOcean, AWS) with minimal custom development.

HeadquartersHamburg, Hamburg

Company Size2–10 employees

Hiring MarketsGermany

Frequently Asked Questions

What marketing platforms does SHEKO use?

Shopify for e-commerce, Klaviyo for email, Meta (Facebook Ads Manager, Instagram, TikTok), Google Ads, Bing Ads, Taboola, Outbrain, Pinterest, and YouTube for paid acquisition and organic social presence.

What is SHEKO working on right now?

Shopify shop development, paid-search A/B testing, landing-page and ad-creative optimization, Google and Meta campaign tuning, social media expansion (Instagram, Facebook, TikTok), and cloud infrastructure monitoring.