Direct-to-consumer fashion brand scaling omnichannel retail and logistics
Sézane operates a vertically integrated fashion business across e-commerce, retail stores, and pop-ups, built on a React + TypeScript frontend with PHP backend infrastructure. The hiring surge—77 roles in the past month across sales, marketing, and operations—signals aggressive expansion into new geographies (UK, US, Switzerland, Germany, Belgium) while tackling internal friction: inventory logistics optimization, collection flow speed, and forecast accuracy rank high on their pain list, suggesting the company is hitting the operational limits of its current supply-chain tooling.
Notable leadership hires: Store Director, Assistant Artist Director
Founded in 2013 as a direct-to-consumer fashion brand, Sézane designs and sells apparel and accessories across 201–500 employees, headquartered in Paris. The business operates through a dual-channel model: owned e-commerce (React/TypeScript stack), physical retail locations, and periodic pop-up activations. Active projects span new collection launches, store openings, TikTok content creation, and backend tooling modernization. The company is B Corp certified, anchoring environmental and social standards into operations. Current expansion priorities include US market entry and affiliate program growth.
Frontend: React, TypeScript, Tailwind CSS. Backend: PHP. Testing: Jest, Playwright, Cypress. Infrastructure: Docker, CircleCI, GitHub Actions. Tools: Figma, Adobe Creative Suite, Slack, Notion, Google Workspace.
New collection implementation, store and pop-up openings across multiple countries, TikTok content creation, back office tools modernization, retail excellence programs, and US market expansion.
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