Semrush Tech Stack

AI-powered visibility platform for SEO, content, and paid media strategy

Software Development Boston, Massachusetts 1,001–5,000 employees Founded 2008 Public Company

Semrush operates a data-heavy platform serving 28M+ users with Python, Go, TypeScript, and a modern cloud stack (GCP, AWS, Kubernetes, BigQuery, dbt). The company is actively adopting Adobe, Kubernetes, and Backstage while phasing out PHP and older GCP patterns—indicating a shift toward enterprise-grade analytics and automation infrastructure. Sales hiring (74 open roles) significantly outpaces engineering (45), signaling an aggressive push into enterprise platform deals alongside ongoing investments in data warehouse efficiency and automated testing frameworks.

Tech Stack 124 technologies

Core StackPython Go Selenium Playwright GitLab CI/CD Docker Kubernetes AWS TypeScript JavaScript Salesforce Node.js Prometheus Grafana Apache Airflow BigQuery Terraform GitLab Pytest Allure GCP HTML CSS Excel Word Google Docs Gmail LinkedIn Google Lighthouse dbt Core+92 more

AdoptingKubernetes Adobe GCP Backstage

ReplacingPHP Kubernetes GCP

What Semrush Is Building

◆Challenges

Migrating legacy infrastructure
Complex selling cycles
High demand for enterprise platform
Improve customer time-to-value
Reduced analytics efficiency
Optimizing data processing costs
Monetizing product portfolios
Automation of routine tasks
Scalability and high-load performance
Reducing system outages

▲Active Projects

Core integration backbone
Enterprise platform sales
Product strategy and roadmap for aggregated and derivative data products
Automated testing framework
Data warehouse etl procedures
Automating workflows
Gitlab ci/cd pipeline design
Develop non-customer-facing services and automation in python and go
Product-market fit validation through experiments
Automated bidding frameworks implementation

Hiring Activity

Accelerating220 roles · 120 in 30d

Department

Sales

Engineering

Data

Support

Marketing

Security

Consulting

Seniority

Senior

121

Mid

Lead

Director

Junior

Manager

Notable leadership hires: Head of Data Product, Data Product Lead, Head of TA Operations, Sales Director, Programmatic Lead

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About Semrush

Semrush is a publicly traded digital visibility platform headquartered in Boston that helps marketers command their online presence through SEO, content, paid media, and social intelligence. The product sits on a proprietary dataset and serves enterprises, mid-market, and startup segments globally. With operations spanning North America, Europe, and Asia, Semrush is navigating legacy infrastructure migrations while scaling its enterprise offering and optimizing data processing costs to improve customer time-to-value. Active challenges include reducing analytics efficiency gaps and managing high-load system performance as demand for the platform accelerates.

HeadquartersBoston, Massachusetts

Company Size1,001–5,000 employees

Founded2008

Hiring MarketsCyprus, Ireland, Singapore, United Arab Emirates, Serbia, India, Vietnam, Czechia

Frequently Asked Questions

What tech stack does Semrush use?

Python, Go, TypeScript, Kubernetes, BigQuery, dbt Core, Apache Airflow, GitLab CI/CD, Docker, GCP, and AWS. The platform also uses Pytest, Selenium, and Playwright for testing, plus Prometheus and Grafana for monitoring.

Where is Semrush headquartered?

Boston, Massachusetts. The company is publicly traded on NYSE under ticker SEMR and maintains offices across North America, Europe, and Asia.