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Schöffel SPORT Tech Stack

Premium outdoor apparel brand scaling multi-channel performance marketing

Retail Apparel and Fashion Schwabmünchen, Bayern 51–200 employees Founded 1804 Public Company

Schöffel is a 220-year-old German outdoor clothing manufacturer running a heavy digital marketing operation (Google Ads, Meta, Criteo, AWS) paired with Salesforce CRM and Looker analytics. The company is actively hiring across sales, design, and engineering with 13 open roles, signaling a push to modernize e-commerce and webshop revenue—core pain points alongside cost efficiency and trend identification.

Tech Stack 10 technologies

Core StackGoogle Ads AWS Google Analytics Salesforce Adobe Creative Cloud Microsoft Advertising Meta Criteo Looker Studio Google Tag Manager

What Schöffel SPORT Is Building

◆Challenges

Boosting webshop revenue
Improving cost efficiency
Identifying market trends

▲Active Projects

Multi-country performance marketing campaigns
Amazon marketing activities

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Sales

6

Business

1

Design

1

Engineering

1

Fashion

1

Finance

1

Marketing

1

Ops

1

Seniority

Intern

6

Mid

3

Junior

2

Manager

2

Senior

1

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About Schöffel SPORT

Schöffel designs and sells functional outdoor apparel for hikers, climbers, and nature enthusiasts across Europe. The brand operates as a public company headquartered in Schwabmünchen, Bayern, and maintains a seven-generation family ownership structure. Revenue comes primarily through direct e-commerce and retail channels; current initiatives center on multi-country performance marketing campaigns and Amazon marketplace expansion. The company competes on product durability, technical innovation, and heritage rather than fast-fashion velocity.

HeadquartersSchwabmünchen, Bayern

Company Size51–200 employees

Founded1804

Hiring MarketsGermany

Frequently Asked Questions

What is Schöffel's tech stack?

Schöffel uses Google Ads, Meta, Criteo, and Microsoft Advertising for marketing; AWS for infrastructure; Salesforce for CRM; Google Analytics and Looker Studio for analytics; and Adobe Creative Cloud for design.

What is Schöffel working on?

Multi-country performance marketing campaigns and Amazon marketplace activities, alongside efforts to boost webshop revenue and improve cost efficiency.