Indonesian beauty brand scaling affiliate and creator commerce
Scarlett Indonesia is a Jakarta-based beauty company founded in 2017 that has grown to 501–1,000 employees with 5.2M+ social followers across Indonesia. The hiring mix is heavily weighted toward marketing (10 roles) and operations (6), with only 1 engineering hire active—typical for a product-led retail operation scaling distribution rather than platform infrastructure. Current projects center on affiliate program buildout, creator onboarding, and process standardization (SOP), while pain points cluster around affiliate sales velocity, supply-chain visibility, and production timeline pressure.
Notable leadership hires: Art Director
Scarlett Indonesia manufactures and distributes personal care, skincare, fragrance, and haircare products across Indonesia via both online (Shopee, e-commerce) and offline retail channels. The company was founded in 2017 and operates from Jakarta Barat with a stated presence across 5.2M+ social media followers. The product portfolio spans three core categories: personal care, skincare, and hair care. Go-to-market strategy integrates direct e-commerce, marketplace partnerships (notably Shopee), and a growing affiliate and creator network. Current operational focus includes affiliate sales program expansion, internal process documentation and training, and supply-chain efficiency.
Scarlett uses Microsoft Office, Google Workspace, SAP for ERP, Odoo for operational systems, Instagram and TikTok for social, Shopee for marketplace, and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) plus Blender, Maya, and Cinema 4D for design and video production.
Jakarta Barat, Indonesia. The company was founded in 2017 and operates with 501–1,000 employees across online and offline channels throughout Indonesia.
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