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Pilgrim Tech Stack

Direct-to-consumer beauty brand scaling via influencer and retention marketing

Retail Health and Personal Care Products Mumbai, MH 501–1,000 employees Founded 2019 Privately Held

Pilgrim is a D2C beauty company founded by IIT/IIM alumni operating across India and Spain. The stack reveals a marketing-first operation—MoEngage, WebEngage, and CleverTap for customer engagement; Instagram and YouTube for acquisition—paired with minimal engineering infrastructure (no data warehouse, no CI/CD, no custom backends in the visible stack). Sales dominates hiring (29 of 49 roles), but projects center on retention mechanics: automated journeys, lifecycle optimization, and churn prevention, suggesting the real growth lever is not new customer acquisition but keeping existing ones longer.

Tech Stack 12 technologies

Core StackAWS Instagram YouTube MoEngage WebEngage CleverTap Tally Excel Google Sheets Perplexity Claude Gemini

What Pilgrim Is Building

◆Challenges

Expanding international growth
Launching new projects
International expansion
Strengthening international growth
Demand forecasting accuracy
Churn prevention
Identifying drop-offs
Customer lifecycle optimization
Expanding into new markets
Optimizing staffing levels

▲Active Projects

Travel planning and booking support
New project launch
Custom travel package sales
Automated user journeys
Brand campaigns across digital, offline, and social channels
Product launches, shoots, events, brand activation activities
Customer journey planning
Product launch influencer campaigns
Seasonal push influencer campaigns
Retention marketing strategy across customer lifecycle

Hiring Activity

Minimal50 roles · 6 in 30d

Department

Sales

29

Marketing

6

Ops

5

Planner

3

Support

2

Finance

1

Planning

1

Seniority

Junior

22

Mid

20

Intern

3

Senior

2

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About Pilgrim

Pilgrim sells beauty and personal-care products direct-to-consumer, built on a foundation of influencer marketing and seasonal campaigns. The company operates from Mumbai with a team of 501–1,000 and is now expanding internationally into Spain. Active projects span travel planning integrations, custom package sales, product launches, and brand activations, with a strong emphasis on customer lifecycle and retention. Pain points center on international expansion velocity, demand forecasting, and churn reduction—typical scaling friction for D2C brands moving beyond single-market dominance.

HeadquartersMumbai, MH

Company Size501–1,000 employees

Founded2019

Hiring MarketsSpain, India