S

Scale Media Tech Stack

DTC health & wellness brand builder with performance marketing ops

Technology, Information and Internet Greater Los Angeles, California 51–200 employees Founded 2014 Privately Held

Scale Media operates a full-stack direct-to-consumer platform for health and wellness brands, built on Shopify + Meta/TikTok/YouTube media buying + Optimizely/Adobe Target optimization. The hiring mix (marketing-heavy with director-level slots, paired with HR and legal focus) and active projects around creative strategy, FDA/USDA submissions, and trademark management signal a company scaling multiple brand SKUs simultaneously while managing regulatory complexity. Pain-point clustering around conversion rates, compliance, and recruiting workflows indicates growth friction in both customer acquisition and talent operations.

Tech Stack 10 technologies

Core StackAWS Shopify Optimizely Meta TikTok YouTube Google Analytics 4 Adobe Target VWO LinkedIn

What Scale Media Is Building

◆Challenges

Increasing conversion rates
Improving website performance
Regulatory risk mitigation
Compliance across multiple brands
Improving recruiting efficiency
Streamlining recruiting workflows

▲Active Projects

Creative strategy for acquisition campaigns across all performance channels
Story-driven content development
Performance insights & creative intelligence
Trademark registration and maintenance process
Fda and usda submissions and approvals
Recruiting operations improvement

Hiring Activity

Steady6 roles · 2 in 30d

Department

Marketing

3

HR

1

Legal

1

Seniority

Senior

3

Director

2

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About Scale Media

Scale Media builds and operates direct-to-consumer health and wellness brands using a proprietary tech stack. Founded in 2014, the company operates a full-stack omni-channel ecosystem spanning product development, performance marketing, and community engagement. The platform is anchored on Shopify for commerce, Meta/TikTok/YouTube for paid acquisition, and Optimizely/Adobe Target for conversion optimization. The business model involves launching and scaling multiple brand properties in parallel, requiring simultaneous focus on FDA/USDA regulatory submissions, trademark protection, and creative-led performance marketing across paid channels.

HeadquartersGreater Los Angeles, California

Company Size51–200 employees

Founded2014

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Scale Media use?

Primary tools: Shopify (commerce), Meta/TikTok/YouTube (media buying), Google Analytics 4 (measurement), Optimizely/Adobe Target/VWO (conversion optimization), and AWS (infrastructure).

What is Scale Media's biggest operational challenge?

Concurrent scaling of conversion rates, regulatory compliance across multiple brands, recruiting efficiency, and website performance — typical of fast-growing multi-brand DTC operators.

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