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SALTY Tech Stack

Everyday jewelry and accessories retailer expanding offline and internationally

Retail Apparel and Fashion New Delhi, Delhi 11–50 employees Privately Held

SALTY is a New Delhi-based accessories retailer moving from pure-play digital toward omnichannel operations. The hiring mix—skewed toward senior sales and marketing roles with concurrent ops and supply-chain hiring—reflects a transition from product-market fit to scaled distribution. Active adoption of Shopify and Taboola alongside existing Facebook/Google ad infrastructure signals readiness to diversify sales channels; concurrent projects in offline expansion, working-capital management, and demand forecasting point to growing operational complexity as inventory and fulfillment become bottlenecks.

Tech Stack 18 technologies

Core StackAdobe Illustrator Adobe Photoshop Adobe InDesign Power BI Python AWS Google Ads Excel Zoho Books Tally SQL Google Sheets Facebook Ads Manager WMS
AdoptingShopify Taboola

What SALTY Is Building

Challenges

  • Scaling a consumer business with financial discipline
  • Translate marketing to revenue outcomes
  • Working capital cycles
  • Improving supply chain performance
  • Identifying bottlenecks
  • Accurate tracking across supply chain
  • Fast-moving, growth-stage environment
  • Identifying market gaps
  • Forecasting demand accurately
  • Analyzing conversion rates

Active Projects

  • Product launch coordination
  • Build business models for new categories, offline expansion, and international growth
  • Consolidate data from sales, ads, ops, and inventory for internal dashboards
  • Implement financial systems/tools to support scale
  • Assortment optimisation
  • Launch new product offerings
  • Run high-roi ad campaigns
  • Inventory intelligence
  • Facebook and google campaign management
  • Channel experimentation with taboola and snap

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Sales
4
Marketing
2
Ops
2
Design
1
Finance
1
Product
1
Supplychain
1

Seniority

Senior
7
Mid
3
Intern
1
Manager
1
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About SALTY

SALTY sells everyday jewelry and accessories primarily through digital channels in India. The company operates a lean organization (11–50 employees) structured around product, design, sales, marketing, operations, supply chain, and finance. The tech stack reflects a small but intentional operational footprint: Zoho Books and Tally for accounting, Power BI for analytics, SQL and Python for custom reporting, AWS for infrastructure, and Google/Facebook advertising for customer acquisition. Current projects center on new category launches, assortment optimization, demand forecasting, and financial systems to support growth—all typical of a mid-stage e-commerce business preparing to scale.

HeadquartersNew Delhi, Delhi
Company Size11–50 employees
Hiring MarketsIndia

Frequently Asked Questions

What is SALTY's tech stack?

Design tools (Adobe Illustrator, Photoshop, InDesign), data and BI (Power BI, SQL, Python), accounting (Zoho Books, Tally), cloud infrastructure (AWS), marketing platforms (Facebook Ads, Google Ads), and warehouse management. Adopting Shopify and Taboola.

What is SALTY working on?

Product launches in new categories, offline store expansion, international growth strategy, demand forecasting, supply-chain accuracy, working-capital optimization, and high-ROI digital ad campaigns across Facebook, Google, Taboola, and Snap.

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