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Salestube Tech Stack
MarTech and e-commerce agency building composable CDP and data activation infrastructure
Salestube operates as a services-driven MarTech firm with a heavy Google Cloud footprint (GCP, BigQuery, Dataflow, Pub/Sub) and CDP partnerships (Synerise, Bloomreach, mParticle, Tealium). Their project backlog reveals a shift toward internal capability-building: composable CDP implementation, standardized ELT, metadata-driven architecture, and GCP service optimization—suggesting a transition from pure-play media buying toward building proprietary data and activation platforms. The hiring mix (marketing-heavy with growing data roles) matches this pivot from campaign execution to infrastructure.
Tech Stack 30 technologies
Core StackTerraform Python Java Google Ads Google Analytics BigQuery GitHub Actions Docker Kubernetes Google Marketing Platform Excel GCP Synerise Bloomreach mParticle Tealium HTML CSS Google Tag Manager Search Ads 360 Google Ads Editor Google Pub/Sub Bigtable Dataflow Dataproc Google Cloud Functions IAM Git Cloud Build
What Salestube Is Building
◆Challenges
- Identifying gaps in martech processes
- Improving martech delivery speed
- Optimizing cloud costs
- Monetizing own data resources without third-party cookies
- Adapting to lack of third-party cookies
- Designing data activation scenarios
▲Active Projects
- Composable cdp implementation
- Churn analysis/personalization
- Evaluating and recommending new gcp services
- Establishing devops practices and automation
- Designing data activation scenarios
- Developing portfolio services
- Scalable google cloud data architecture
- Standardized elt framework
- Metadata-driven architecture
Hiring Activity
10 roles · 6 in 30d
Department
Seniority
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