Sago is a 1,000+ person market research firm modernizing its technology stack—migrating legacy systems to .NET Core while building agentic AI workflows and automation layers. The hiring mix is research-heavy (12 roles) with emerging engineering and data functions, reflecting a pivot from pure fieldwork toward data infrastructure and AI-driven participant recruitment and analysis. Pain points around project margin, quality turnaround, and manual repetition map directly to these bets.
Sago operates as a global research and data partner serving mid-market to enterprise clients who need qualitative and quantitative consumer insights. The company combines 55+ years of market research expertise with modern digital data collection (online panels, in-home usage tests, clinical recruitment) and custom research methodologies including max-diff, conjoint, and segmentation analysis. With 1,001–5,000 employees spread across the United States, India, Canada, Nicaragua, and Brazil, Sago manages end-to-end research projects—from respondent recruitment to data delivery. Their recent tech transformation centers on upgrading legacy systems to .NET and automating repetitive workflows to address margin pressure and turnaround-time expectations.
Sago runs on Microsoft stack (.NET, ASP.NET Core, SQL Server, Azure), front-end built in React/TypeScript, and statistical analysis in SPSS and Python. They use Docker for containerization and Git for version control.
Sago is headquartered in Iselin, New Jersey, but maintains a distributed workforce across the United States, India, Canada, Nicaragua, and Brazil.
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