R

Royal Cup, Inc. Tech Stack

Coffee and tea roaster and distributor serving foodservice and offices nationwide

Food and Beverage Services Birmingham, AL 201–500 employees Founded 1896 Privately Held

Royal Cup is a 128-year-old coffee and tea manufacturer running on SAP ECC 6.0 with heavy reliance on Excel and Microsoft Office for operations. The tech stack is enterprise-traditional with no active modern cloud or automation adoptions listed, while the hiring mix skews heavily toward sales (17 open roles) and manufacturing (12), suggesting growth is frontline-driven rather than technology-led. Active projects center on SAP optimization and future migrations—a pattern consistent with older platforms reaching scaling limits.

Tech Stack 10 technologies

Core StackSAP Adobe Creative Cloud CMMS Excel Microsoft Office Word SAP ECC SAP Script PowerPoint SharePoint

What Royal Cup, Inc. Is Building

◆Challenges

Office refreshment services growth
Equipment downtime reduction
Cost objectives
Gmps, quality and food safety requirements
Warehouse efficiency
Maintaining highly automated equipment
Optimizing sap ecc 6.0 environment
Future migration projects
Reducing maintenance costs
Maintaining equipment reliability

▲Active Projects

Optimizing sap ecc 6.0 environment
Future migration projects
Trade show management
Marketing campaign content development
Online product catalog management
High-impact manufacturing projects
Large customer initiatives

Hiring Activity

Decelerating45 roles · 10 in 30d

Department

Sales

17

Manufacturing

12

Ops

9

Engineering

1

Marketing

1

Quality

1

Support

1

Seniority

Mid

19

Junior

13

Manager

5

Senior

2

Director

1

Lead

1

VP

1

Company intelligence

Find more companies like Royal Cup, Inc. by tech stack, pain points and active projects

Get started free

About Royal Cup, Inc.

Royal Cup manufactures and distributes specialty coffees, teas, and allied beverages to restaurants, hotels, offices, healthcare facilities, and convenience stores across the United States. Founded in 1896 and headquartered in Birmingham, Alabama, the company employs 201–500 people and sources, roasts, blends, and supplies products in multiple formats to foodservice operators nationwide. Core business challenges include managing equipment reliability and maintenance costs, meeting food safety and GMP compliance, optimizing warehouse operations, and scaling their office refreshment services segment.

HeadquartersBirmingham, AL

Company Size201–500 employees

Founded1896

Hiring MarketsUnited States

Frequently Asked Questions

What ERP does Royal Cup use?

Royal Cup runs SAP ECC 6.0 as their primary enterprise system, with optimization and future migration projects currently underway. Supporting tools include Excel, Microsoft Office, Word, PowerPoint, SharePoint, and Adobe Creative Cloud.

What are Royal Cup's main operational challenges?

Key challenges include reducing equipment downtime and maintenance costs, meeting GMP and food safety requirements, optimizing warehouse efficiency, and managing highly automated manufacturing systems. SAP ECC optimization and future platform migrations are also active priorities.