Roularta Media Group Tech Stack

Belgian magazine and broadcast publisher scaling digital subscriptions and ad revenue

Book and Periodical Publishing Roeselare 1,001–5,000 employees Founded 1954 Privately Held

Roularta Media Group operates a multi-brand publishing portfolio (Libelle, Knack, Flair, Trends, Plus Magazine, De Zondag) across print, broadcast, and digital channels. The tech stack reveals a publisher mid-transition: BlueConic and Tealium drive audience segmentation and personalization; Salesforce Marketing Cloud, Segment, and Bloomreach handle campaign orchestration; and Oracle (Database, Forms, now adopting APEX) runs backend operations. Active hiring across engineering, sales, and marketing—with mid-level roles dominating—signals focus on digital subscriber acquisition and retention, confirmed by projects targeting personalized content delivery, lead generation, and A/B testing.

Tech Stack 22 technologies

Core StackCisco Palo Alto Networks Google Analytics Oracle Database PL/SQL Shopify Canva AWS Linux Azure AD BlueConic Salesforce Marketing Cloud Tealium Segment Bloomreach HTML CSS Oracle Forms Photoshop Azure Windows

AdoptingOracle APEX

What Roularta Media Group Is Building

◆Challenges

Lead generation and conversion to digital subscriptions
Retention and reading behavior via platform
Reducing machine downtime
Meeting advertising revenue targets
Growing client portfolio
Optimizing digital content for conversion
Personalizing content for target audiences
Improving campaign effectiveness
Retention of digital subscribers
Lead generation for b2b

▲Active Projects

Annual b2b partnership plan
Retention and reading behavior optimization
Cross-media campaigns
New buildings
Machine connections
Sustainable energy initiatives
Personalized content delivery via blueconic
Campaign and lead generation flows
A/b testing of content variants
Data-driven campaigns

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Engineering

Sales

Marketing

Media

Seniority

Mid

Senior

Junior

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About Roularta Media Group

Roularta Media Group is Belgium's largest magazine publisher, operating a portfolio of consumer and business titles alongside radio and television assets. The company generates revenue from print subscriptions, digital subscriptions, and advertising across multiple channels. With 1,001–5,000 employees based in Roeselare, Roularta manufactures and distributes both physical publications and digital content. Current operational priorities center on converting print readers to digital subscribers, optimizing ad sales effectiveness, and reducing production downtime—challenges typical of legacy publishers modernizing their distribution and monetization models.

HeadquartersRoeselare

Company Size1,001–5,000 employees

Founded1954

Hiring MarketsBelgium, Netherlands

Frequently Asked Questions

What tech stack does Roularta Media Group use?

Roularta uses BlueConic and Tealium for audience data, Salesforce Marketing Cloud and Bloomreach for campaign management, Segment for data integration, Oracle Database/Forms/APEX for backend systems, Google Analytics for web metrics, Shopify for commerce, and AWS/Azure for cloud infrastructure.

What is Roularta Media Group working on?

Active projects include personalized content delivery via BlueConic, lead generation and conversion to digital subscriptions, retention and reading behavior optimization, A/B testing content variants, cross-media campaign execution, and reducing production machine downtime.