ROSIER operates a large-scale automotive retail network spanning six regions in Germany, from Sylt to Braunschweig. The tech stack is conventional (Salesforce, HubSpot, Pipedrive, Microsoft 365, VMware) and indicates a traditional dealership operation running on established CRM and productivity tools. Active hiring skews heavily toward entry-level roles (36 interns, 26 juniors) and engineering talent, paired with pain points in e-commerce (onlineshop login, order process, payment issues) — suggesting the group is modernizing digital customer touchpoints while scaling operational infrastructure.
ROSIER Holding GmbH is a family-owned automotive retail conglomerate founded in 1927 and now in its third generation of family leadership. The group operates 30 dealerships across 22 locations in the Sauerland, Paderborn, Braunschweig/Harz, Altmark, and Hamburg metropolitan regions, plus Sylt, serving approximately 1,500 employees. The holding company houses multiple subsidiary brands including Autohaus Heinrich Rosier GmbH, Autohaus Rosier Braunschweig GmbH, AVG Rosier GmbH, and WEFA (vehicle manufacturing and hydraulic services). Revenue generation comes from new and used vehicle sales, as well as complementary automotive services across the network.
Menden, North Rhine-Westphalia, Germany. The company is registered in Menden (HRB 12213) and operates 30 dealerships across 22 locations in six German regions.
Core stack includes Salesforce, HubSpot, and Pipedrive for CRM; Microsoft 365, Office, and Active Directory for productivity; VMware vSphere and Veeam for infrastructure; Linux and Windows for operating systems.
Other companies in the same industry, closest in size