Digital platform for residential and commercial interior design and construction
Roomhero operates a digitalized interior design and construction platform serving residential and commercial real estate clients across Europe. The tech stack is JavaScript-heavy (React, Node.js, TypeScript) with modern testing and CI/CD (Playwright, Jest, GitLab CI/CD), and the company is actively adopting AI copywriting and SEO automation tools (Jasper, ChatGPT, SurferSEO) — signaling a shift toward content-driven customer acquisition. Operations-heavy hiring (11 ops roles) paired with active projects in supply chain, 2D/3D planning, and marketing funnel development reveals a company scaling fulfillment and demand generation simultaneously.
Roomhero provides end-to-end digital solutions for interior design, furnishing, and construction services targeting residential landlords, corporate real estate managers, and co-living/co-working operators. Founded in 2014 and based in Frankfurt am Main, the company combines design curation, furniture supply, and construction expertise into a single platform. Core offerings span apartment value-add (renovations, furnishings), office environment optimization, and sustainability-aligned renovation services. The platform handles logistics coordination, 2D/3D space planning, and material sourcing alongside client-facing design advisory.
Frontend: React, TanStack Query, Formik, Storybook; Backend: Node.js, JavaScript, TypeScript; Testing: Jest, Testing Library, Playwright, Cypress; Infrastructure: AWS, Azure, GCP; Analytics: Google Analytics 4, Looker Studio; Marketing: HubSpot, Google Ads, Meta Ads.
Active projects include supply chain optimization for furniture ordering and delivery, 2D/3D space planning and rendering, scalable digital marketing and SEO/SEM strategy, A/B testing infrastructure, new funnel development, and process efficiency for project management and planning workflows.
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