Rokt Tech Stack

AI-powered transaction moment marketing platform for ecommerce

Software Development New York 501–1,000 employees Founded 2012 Privately Held

Rokt operates a transaction-moment marketing platform powered by Kafka, Spark, Airflow, and TensorFlow, built to deliver real-time personalization across billions of ecommerce transactions. The tech stack and project roadmap reveal heavy investment in ML productionization, personalization at scale, and operational automation—paired with a sales-led hiring velocity (6 open sales roles vs. 3 engineering) that suggests aggressive revenue expansion alongside platform infrastructure work. Pain points around manual reconciliation and monthly close scaling indicate they're simultaneously scaling operational rigor as they grow customer footprint.

Tech Stack 17 technologies

Core StackApache Spark Python Apache Airflow Kafka AWS Kubeflow TensorFlow n8n Intercom NetSuite DataHub FloQast Ramp mParticle Excel Google Sheets

AdoptingAndroid SDK

What Rokt Is Building

◆Challenges

Reducing friction for 5x speed
Unblocking technical hurdles
Automating manual reconciliations
Scaling monthly close process
Improving customer experience qa
Maintaining single source of truth
Budget pacing
Lookalike modelling
Smart bidding
Personalisation at scale

▲Active Projects

Ai-enabled automations
Automate ops workflows
Scalability improvement of monthly close process
Automation of manual reconciliations
Metrics layer
Ml pipeline productionization
Personalisation & relevance models
Internal tools for ops
Process automation for launch and qa
Vertical-specific gtm strategies

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Sales

Ops

Engineering

Support

Finance

Data

Marketing

Seniority

Senior

Junior

Mid

Director

Staff

Notable leadership hires: Creative Director

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About Rokt

Rokt is a transaction-moment marketing platform built for ecommerce companies seeking to inject relevance and offers at the point of purchase. The company operates a two-sided network connecting hundreds of millions of consumers to major ecommerce and travel brands (including retail, entertainment, and hospitality verticals) at the moment transactions occur. Rokt's infrastructure processes billions of transactions annually using an AI and decisioning layer to personalize offers in real time. Headquartered in New York with teams across North America, Europe, and Asia-Pacific, the company operates at 501–1,000 employees and serves as a trust partner for transaction monetization and customer acquisition at scale.

HeadquartersNew York

Company Size501–1,000 employees

Founded2012

Hiring MarketsUnited States, Australia, Canada

Frequently Asked Questions

What tech stack does Rokt use?

Rokt's platform is built on Apache Spark, Python, Kafka, Apache Airflow, TensorFlow, and AWS. Data infrastructure includes DataHub for metadata, Kubeflow for ML workflows, and mParticle for consumer event collection. Finance and ops tools include NetSuite, FloQast, and Ramp.

Where is Rokt headquartered?

Rokt is headquartered in New York City. The company maintains offices across North America, Europe, and the Asia-Pacific region and is actively hiring in the United States, Australia, and Canada.