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Rogue Fitness Tech Stack

Strength equipment manufacturer scaling operations through infrastructure and automation

Retail Columbus, Ohio 1,001–5,000 employees Founded 2006 Self-Owned

Rogue Fitness manufactures and sells strength equipment across consumer and professional segments, underpinned by a modern cloud-native stack (GCP, Azure, Kubernetes, Terraform). The tech footprint reveals a company mid-transition: infrastructure-heavy hiring (Infrastructure Director role active) and active projects spanning ERP-WMS-MES interoperability, material handling automation, and AI-driven product workflows suggest internal systems scaling as manufacturing volume grows. Manufacturing roles dominate the hiring mix, paired with engineering depth—a pattern typical of vertically integrated hardware companies moving beyond craft production into process optimization.

Tech Stack 98 technologies

Core StackTerraform Azure DevOps Jenkins Docker Kubernetes Helm Prometheus Grafana Bitbucket Cloudflare Workday Google Analytics Magento Vue C# TypeScript SQL Server React Angular Application Insights GCP Bash PowerShell Git Azure Google Sheets Google Search Console SEMrush Sitecore ERP+68 more

What Rogue Fitness Is Building

Challenges

  • Improving search visibility
  • Quality issues
  • Reducing cost and throughput
  • Improving operating efficiency
  • Improving metal fabrication processes
  • Time-to-fill optimization
  • Enhancing safety and quality
  • Increasing organic traffic
  • Boosting conversions
  • Scaling core operational systems

Active Projects

  • Seo strategy development
  • Developing robust on-the-job (ojt) programs
  • Site architecture audit
  • Internal operations software platform
  • Ai-driven product development workflow automation
  • Interoperability between erp wms mes
  • New building layouts and process flows
  • Automation of material handling processes
  • Design and develop innovative fitness equipment
  • Prototype and test designs

Hiring Activity

Decelerating45 roles · 10 in 30d

Department

Manufacturing
16
Engineering
13
Product
3
Finance
2
HR
2
Marketing
2
Ops
2
Sales
2

Seniority

Mid
16
Senior
16
Junior
8
Director
3
C-Level
1
Lead
1
Manager
1

Notable leadership hires: Infrastructure Director, Engineering Director

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About Rogue Fitness

Rogue Fitness designs and manufactures strength and conditioning equipment including barbells, racks, sleds, and accessories. Founded in 2006, the company operates as a self-owned business headquartered in Columbus, Ohio with over 1,400 employees globally. The company serves serious athletes across all levels and holds official equipment supplier status for high-profile competitions including the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World's Strongest Man competition. Rogue operates a vertically integrated model combining design, manufacturing, and direct-to-consumer sales through roguefitness.com.

HeadquartersColumbus, Ohio
Company Size1,001–5,000 employees
Founded2006
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Rogue Fitness use?

Rogue's primary stack includes GCP and Azure for cloud infrastructure, Kubernetes and Docker for orchestration, Magento and Sitecore for e-commerce, C#, TypeScript, React, and Angular for application development, and SQL Server for databases. Infrastructure management relies on Terraform, Jenkins, and Azure DevOps.

Where is Rogue Fitness headquartered?

Rogue Fitness is headquartered in Columbus, Ohio. All current hiring activity is focused on the United States.

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