Right Hook Digital Tech Stack

Facebook and Google advertising agency for eCommerce growth

Advertising Services Murfreesboro, Tennessee 51–200 employees Founded 2017 Privately Held

Right Hook Digital is a performance-marketing agency focused on Facebook, Instagram, and Google Ads for eCommerce brands. The tech stack is almost entirely Google and Meta properties (Ads, Analytics, Business Manager, Shopping) plus Shopify, Klaviyo, and Adobe Creative Suite—a tight, vertically-integrated toolset for paid social and search execution. Adopting Scrum and expanding TikTok signals a push toward more structured campaign methodology and newer platforms, while the pain-point list (campaign launch delays, scaling roadblocks, tracking issues) suggests the core friction is operational velocity and measurement consistency across growing client rosters.

Tech Stack 26 technologies

Core StackGoogle Ads Google Analytics Klaviyo Meta Ads ClickUp Shopify Adobe Creative Cloud Adobe Illustrator Adobe Premiere Pro After Effects Asana YouTube Google Shopping Google Ads Editor Google Tag Manager Meta TikTok Google Workspace Meta Business Manager Google Instagram Photoshop Facebook Business Manager

AdoptingScrum TikTok

What Right Hook Digital Is Building

◆Challenges

Ecommerce brand scaling
Last-minute chaos
Overcoming growth challenges
Campaign launch delays
Expanding paid traffic services
Roadblocks in campaign delivery
Scaling ppc arm
Tracking issues
Ad compliance
Scaling paid social campaigns

▲Active Projects

Growth marketing os implementation
Google ads campaign optimisation
Launching google ads campaigns
Building product data feeds
Cross-channel paid media strategy
Paid social ads campaigns
Creative testing and reporting
Running structured a/b tests
Paid search campaigns for ecommerce clients
A/b testing on ads and audiences

Hiring Activity

Steady35 roles · 10 in 30d

Department

Marketing

Seniority

Mid

Senior

Junior

Lead

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About Right Hook Digital

Right Hook Digital operates as a full-service digital marketing agency headquartered in Murfreesboro, Tennessee, specializing in revenue growth for eCommerce businesses. The company manages paid advertising campaigns across Facebook, Instagram, Google Ads, and emerging platforms like TikTok, alongside retention marketing via SMS and email (Klaviyo). Their work spans campaign strategy, creative production (in-house Adobe suite), A/B testing, and performance analytics. The organization is marketing-focused with mid-level and senior practitioners driving execution, and operates across nine countries including the United States, Australia, Brazil, Colombia, Mexico, Argentina, Indonesia, Vietnam, and the Philippines.

HeadquartersMurfreesboro, Tennessee

Company Size51–200 employees

Founded2017

Hiring MarketsAustralia, United States, Brazil, Indonesia, Colombia, Argentina, Philippines, Vietnam

Frequently Asked Questions

What advertising platforms does Right Hook Digital specialize in?

Primary focus on Facebook and Instagram advertising (Meta Ads), Google Ads, YouTube, and Google Shopping. Also runs campaigns on TikTok, plus SMS marketing via Klaviyo and Google PPC for eCommerce clients.

What countries does Right Hook Digital hire in?

Nine countries: United States, Australia, Brazil, Indonesia, Colombia, Argentina, Philippines, Vietnam, and Mexico. Active hiring is steady with 34 open marketing roles.

What is Right Hook Digital working on?

Primary projects include Google Ads campaign optimization, paid social strategy, creative testing and A/B testing, product data feed building, and structured testing frameworks. Currently implementing growth marketing OS methodology and scaling PPC services.