R

Rhone Tech Stack

Performance apparel brand with retail expansion and direct-to-consumer channels

Retail Apparel and Fashion Stamford, Connecticut 51–200 employees Founded 2014 Privately Held

Rhone is a performance apparel brand founded in 2014, operating as Official Partner of the NBA and LPGA. The company is scaling retail footprint aggressively—22 U.S. stores planned by end of 2025—while balancing e-commerce and marketplace growth. Tech stack emphasizes commerce infrastructure (Shopify, NetSuite, Boomi) and marketing automation (Klaviyo, Braze, Domo), with hiring heavily weighted toward sales and customer-facing roles, reflecting a retail-led growth model competing on product execution and supply-chain reliability.

Tech Stack 20 technologies

Core StackAdobe Illustrator AWS Klaviyo Braze NetSuite Node.js Python Java Shopify Asana Figma Excel Google Workspace Google Sheets Instagram TikTok YouTube Boomi Domo Microsoft Office

What Rhone Is Building

◆Challenges

Increasing store profitability
Ensuring accuracy of product measurements
Vendor management
Quality and construction
Delays with overseas suppliers
Meeting store performance targets
Meet sales targets
Optimizing online sales channels
Inventory health and on-time delivery
Competitive positioning

▲Active Projects

Business strategy to attract new customers
Technical execution of products across multiple seasons
Creating and updating tech packs
Visual merchandising
Fabric platforming from greige to bulk production
Increase store profitability
E-commerce growth strategy
Marketplace growth strategy
Shopapp channel integration
Develop long-range product development and materials strategy

Hiring Activity

Accelerating50 roles · 20 in 30d

Department

Sales

30

Marketing

6

Design

5

Ops

2

Product

2

Support

2

Engineering

1

Manufacturing

1

Seniority

Junior

18

Mid

14

Manager

10

Senior

5

Director

1

VP

1

Company intelligence

Find more companies like Rhone by tech stack, pain points and active projects

Get started free

About Rhone

Rhone designs and sells performance-focused athletic apparel, positioning itself around a 'pursuit of progress' brand philosophy. Founded by brothers Nate and Ben Checketts, the company operates a hybrid model combining direct-to-consumer e-commerce, retail store locations, and marketplace channels. By end of 2025, Rhone will operate 22 company-owned retail stores across the United States, serving as community hubs alongside its digital channels. The business is navigating complex product challenges: fabric sourcing from raw greige through bulk production, accurate sizing and measurement across collections, and on-time delivery from overseas suppliers. Current priorities include improving store profitability, expanding e-commerce channels, and maintaining competitive positioning through product quality and technical execution.

HeadquartersStamford, Connecticut

Company Size51–200 employees

Founded2014

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Rhone use?

Rhone's primary stack includes Shopify for e-commerce, NetSuite for business operations, Boomi for integration, Klaviyo and Braze for marketing automation, and Domo for analytics. Design and collaboration tools include Figma, Adobe Illustrator, and Asana.

How many Rhone retail stores are there?

Rhone operated an undisclosed number of stores as of the data collection date, with plans to expand to 22 U.S. retail locations by the end of 2025, positioning stores as community and connection hubs.