Rentcars Tech Stack

Latin America's largest online car rental marketplace connecting hundreds of rental companies

Travel Arrangements Curitiba, Paraná 201–500 employees Founded 2009 Privately Held

Rentcars operates a price-comparison marketplace for car rentals across Latin America, built on SAP ERP, Tableau, and Google's marketing stack. The hiring acceleration is concentrated in sales and marketing (9 of 15 open roles), paired with active projects in channel optimization, OTA integrations, and international expansion—suggesting a growth phase focused on scaling bookings and distribution. Key friction points cluster around conversion (price-related declines, no-results rates) and partner data fragmentation, typical of two-sided marketplaces scaling beyond a single region.

Tech Stack 19 technologies

Core StackGoogle Ads Meta Ads Jira Tableau Power BI Excel SAP Business One Google Analytics 4 Google Sheets Supermetrics Skyscanner Google Search Console Semrush SimilarWeb RD Station LinkedIn WhatsApp Google Workspace SQL

What Rentcars Is Building

◆Challenges

Reducing no results rates
Price-related conversion decline
Optimizing revenue and operational efficiency
Ensuring consistency in partner data
Improving accounting controls
Optimizing roas and cac
Scaling revenue flows via integrations
Optimizing integration efficiency
Legacy system integration
Maximizing metasearch channel performance

▲Active Projects

Integration with otas
Efficiency automation international expansion project
Implementing new accounting products
Regional media budget planning
Regional data unification
Global partner integrations
Channel optimization
Performance testing
Pricing rule adjustments
Pricing model testing

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Sales

Marketing

Product

Data

Finance

Support

Seniority

Senior

Mid

Junior

Company intelligence

Find more companies like Rentcars by tech stack, pain points and active projects

Get started free

About Rentcars

Rentcars is the largest online car rental booking platform in Latin America, operating a marketplace model that aggregates inventory and pricing from hundreds of rental companies. Founded in 2009 and based in Curitiba, Brazil, the company serves leisure and business travelers across the region. The platform operates 201–500 employees and is organized around sales, marketing, product, data, and finance functions. Current priorities include international expansion, OTA partnership integrations, accounting system modernization, and optimization of metasearch channel performance and pricing models.

HeadquartersCuritiba, Paraná

Company Size201–500 employees

Founded2009

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Rentcars use?

SAP Business One for ERP, Tableau and Power BI for analytics, Google Ads and Meta Ads for marketing, Jira for project management, and SQL for data queries. Also integrates Skyscanner, RD Station, and Semrush for performance monitoring.

What is Rentcars working on?

International expansion, OTA integrations, accounting system upgrades, metasearch channel optimization, pricing model and rule testing, regional data unification, and partner data consistency improvements.