ReisenAKTUELL.COM Tech Stack

German travel operator scaling agency network and marketing automation

Travel Arrangements Koblenz, Rheinland-Pfalz 201–500 employees Founded 2010 Public Company

ReisenAKTUELL.COM is a 300-person travel operator based in Koblenz offering car trips, cruises, and flights across consumer segments. The tech stack reveals a data-and-marketing-first org: heavy investment in HubSpot CRM, GA4, and tracking infrastructure (Meta Conversions API, Google Tag Manager) paired with active projects in webtracking, consent management, and automated customer journeys. The hiring mix — 4 sales, 3 marketing, 2 ops roles open — reflects a sales-led expansion strategy focused on travel agency partnerships and marketing automation maturity.

Tech Stack 15 technologies

Core StackHubSpot Power BI JavaScript Adobe Creative Cloud Adobe Illustrator SQL Excel Google Analytics 4 HTML Regex InDesign Photoshop Meta Conversions API Google Tag Manager Microsoft Office

AdoptingGoogle Analytics 4 Meta Conversions API

What ReisenAKTUELL.COM Is Building

◆Challenges

Monitoring new tracking technologies
Expanding travel agency network
Ensuring high data quality
Expanding crm ecosystem
Automating customer journeys
Continuous development of webtracking setup
Compliance with data privacy regulations
Cross-functional coordination challenges

▲Active Projects

Continuous development and implementation of webtracking setup
Building and maintaining a consistent event and data layer framework
Expanding travel agency network
Expanding hubspot crm
Automated customer journeys
Dashboard and reporting
Setting up, testing, and validating consent management solutions
Consent management solution validation
Partner travel agency sales strategy
Organizing info sessions and webinars

Hiring Activity

Steady10 roles · 4 in 30d

Department

Sales

Marketing

Ops

Design

Product

Tourism

Seniority

Senior

Intern

Manager

Junior

Company intelligence

Find more companies like ReisenAKTUELL.COM by tech stack, pain points and active projects

Get started free

About ReisenAKTUELL.COM

ReisenAKTUELL.COM operates as an independent, owner-led travel agency founded in 2010, serving couples, singles, and families across Germany and Switzerland. The company offers self-drive holidays, cruises, and flight packages through both direct consumer channels and a growing network of partner travel agencies. Operations center on Koblenz with 300 employees structured around flat hierarchies and flexible working arrangements. Current growth priorities include scaling the travel agency distribution network, expanding CRM capabilities, and building out marketing automation and consent-compliant tracking infrastructure to support multi-channel customer engagement.

HeadquartersKoblenz, Rheinland-Pfalz

Company Size201–500 employees

Founded2010

Hiring MarketsGermany, Switzerland

Frequently Asked Questions

What tech stack does ReisenAKTUELL.COM use?

HubSpot for CRM, Google Analytics 4 and Meta Conversions API for tracking, Power BI and Excel for reporting, Adobe Creative Suite for design, and Google Tag Manager for tag management.

What is ReisenAKTUELL.COM working on?

Webtracking setup, event data layer framework, CRM expansion, automated customer journeys, consent management compliance, and scaling a travel agency partner network.